Social Media Manager at Mandarin Oriental Hotel Group

Mandarin Oriental Hotel Group; Islas Baleares; Presencial; EUR 42.000 - 56.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

MOstay complimentary nights

Health benefits

Learning & development programs

Descripción de la vacante

Mandarin Oriental Punta Negra, Mallorca is seeking a Social Media Manager to lead the hotel’s social media and e-commerce strategy, coordinating with multiple departments to tell the resort story and boost online presence.

You will plan campaigns, monitor performance, and collaborate with local and international influencers, PR agencies, and F&B outlets to drive engagement and leads.

Formación

• Bachelor’s degree in Marketing, eCommerce Management, or a related field.
• Minimum of 2 years of solid experience in a similar role, preferably luxury hospitality.
• Excellent communication skills with an articulate and compelling style.
• Strong writing ability with adaptable tone for different audiences.
• Proven project management skills to handle multiple priorities.
• Strong attention to detail and organizational skills.
• Creative mindset with flair and imagination.
• Fluent English and Spanish, written and spoken.

Responsabilidades

• Design and implement the hotel’s social media and e-commerce strategy with KPIs.
• Plan creative, targeted social media activity and campaigns.
• Stay informed of trends in social media.
• Develop new ways to leverage content to improve performance.
• Set KPIs for social media agencies and monitor channels.
• Conduct competitive analyses and recommend content changes.
• Oversee all social media accounts for the resort and its F&B outlets.
• Prepare and implement annual social media content strategy.
• Collaborate on influencer campaigns with local/international influencers and PR agencies.
• Create social media campaigns that generate leads and engagement.
• Prepare monthly reports for department heads and exec committee.
• Work with departments to produce quality content for social media.
• Write, commission, and edit materials for hotel audiences.
• Plan and oversee social media photography/videography sessions.

Conocimientos

Social media strategy

Campaign planning

Content creation

KOL collaborations

Bilingual English/Spanish

Strong writing

Project management

Attention to detail

Creative mindset

Educación

Bachelor’s degree in Marketing or related field

Descripción del empleo

This Full time on site position offers great opportunities for career growth. Mandarin Oriental Punta Negra, Mallorca is looking for a Social Media Manager to join our Sales \\& Marketing Team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences. Set against the stunning backdrop of Puerto Portals, Mandarin Oriental Punta Negra pulses with the vibrant spirit of Mallorca. Here, subtle and emotional luxury seamlessly blend with the island’s natural beauty and energy, offering a place where inspiration flows effortlessly. Celebrate the essence of Mallorca through bespoke experiences, dynamic culinary journeys, and rejuvenating wellness - each designed to immerse you in the island’s vibrant atmosphere and extraordinary offerings.

About the job

Based At Mandarin Oriental Punta Negra, Mallorca, as the Social Media Manager, you will be responsible for developing and implementing social media strategies in order to increase online presence and improve marketing and sales efforts of the resort and its outlets. This position works closely with different departments to develop and execute the story telling at the resort.

As Social Media Manager, you will be responsible for the following duties:

• With the guidance of the Director of Marketing Communications, design and implement the hotel’s social media and e-commerce strategy with KPIs.
• Proactively plan creative, compelling, and targeted social media activity and campaigns.
• Stay informed of upcoming trends and developments within the field of social media.
• Research and develop new ways to leverage social content to improve performance.
• Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all the resort’s social channels.
• Conduct competitive analysis of studies on competition and provide recommendations on content changes for the resort’s social channels.
• Oversee and manage all social media accounts for the resort, including each F\\&B outlet, while leading community management strategies and daily engagement for every account.
• Prepare and implement the annual social media content strategy in accordance to brand.
• Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Public Relations agency.
• Collaborate create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement.
• Prepare monthly reports on social media for distribution to department heads and executive committee.
• Work closely with various departments to produce quality content for social media.
• Writing, commissioning, and editing materials for a range of key hotel audiences for use across all social media platforms.
• Plan, organize and oversee all social media photography / videography sessions.

As Social Media Manager, we expect from you:

• Experience and education Bachelor’s degree in Marketing, eCommerce Management, or a related field.
• Minimum of 2 years of solid experience in a similar role, preferably within the luxury hospitality sector (resort experience is considered a plus).
• Technical Skills Excellent communication skills with an articulate and compelling communication style.
• Strong writing ability, capable of adapting tone and style to different audiences and communication platforms.
• Proven project management skills with a demonstrated ability to manage multiple priorities effectively.
• Strong attention to detail and organisational skills.
• Creative mindset with the ability to think innovatively and work with flair and imagination.
• Strong communication skills in English and Spanish, both written and spoken.

Our commitment to you Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously. MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.

Health & Colleague Wellness

Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally. We’re Fans. Are you?