Social Media Lead - EMEA

Angel Aligner; Madrid; On-site; EUR 70,000 - 100,000; Full time

Job summary

Angel Aligner seeks a Social Media Lead to own and grow its social presence across EMEA. You will set organic and paid strategy, manage budget, lead editorial planning and build a KOL programme, turning doctors' expertise into content that drives awareness and demand.

You will mentor a Social Media Coordinator, partner with local markets and agencies, and ensure alignment with HQ while scaling successful formats across regions.

Qualifications

• 5+ years of experience in social media marketing, including regional or multi-market settings.
• Proven track record building and running organic and paid social strategies.
• Experience owning budgets and reporting on performance and ROI.
• Strong content instinct with editorial planning, content shoots and event-based content.
• Comfortable working with medical/clinical stakeholders and creative teams, translating complex topics into accessible content.
• Experience mentoring coordinators or junior team members.
• Fluent English; Spanish or French is a strong plus.

Responsibilities

• Define and own the EMEA organic and paid social media strategy across platforms (Meta, LinkedIn, YouTube…), aligned with regional marketing and business objectives.
• Set KPIs, track performance and deliver regular reporting to stakeholders, turning data into clear recommendations.
• Own and allocate the social media budget across organic and paid activity, optimising spend for best ROI.
• Select, brief and manage local agencies, ensuring quality and brand consistency.
• Ensure all content complies with brand guidelines and healthcare advertising rules in each market.
• Lead the editorial calendar and support local markets in adapting and executing it.
• Plan content with doctors and internal teams to turn clinical expertise into engaging stories.
• Organise content shoots and attend events to capture content.
• Stay on top of platform trends and test new approaches.

Skills

Social media marketing

LinkedIn ads

Meta ads

Budget management

Analytics & ROI reporting

Editorial planning

Team mentoring

Cross-market coordination

Tools

LinkedIn Ads Manager

Meta Ads Manager

Job description

We're looking for a Social Media Lead to own and grow Angel Aligner's social media presence across EMEA. You'll set the organic and paid strategy, manage the budget, lead editorial planning and build our KOL programme, turning the expertise of the doctors we work with into content that drives awareness, engagement and demand. This is a strategic yet hands-on role at the centre of a multi-market team. You'll guide a Social Media Coordinator who handles day-to-day execution (scheduling, publishing, community management, tracking and localisation, paid campaign activation), partner with local markets, agencies and creative teams, and connect EMEA with our teams in other regions.

Responsibilities

• Define and own the EMEA organic and paid social media strategy across platforms (Meta, LinkedIn, YouTube…), aligned with regional marketing and business objectives
• Set KPIs, track performance and deliver regular reporting to the the Digital Marketing Manager and stakeholders, turning data into clear recommendations
• Own and allocate the social media budget across organic and paid activity, optimising spend for the best return
• Select, brief and manage local agencies, ensuring quality, brand consistency and value for money
• Ensure all content complies with brand guidelines, platform policies and healthcare/medical device advertising rules in each EMEA market

Editorial & Content

• Lead the EMEA editorial calendar and support local market teams in adapting and executing it
• Plan content with doctors and internal creative, product and education teams, turning clinical expertise into engaging, accessible stories
• Organise and run content shoots, and attend key events (congresses, seminars, study clubs) to capture content
• Stay on top of platform trends, formats and features; test new approaches and scale what works

KOL & Influencer Programme

• Build the EMEA KOL programme on social: identify and onboard doctors and partners, define collaboration formats and measure impact
• Develop KOL social media guidelines (content, disclosure, compliance, brand usage) and a playbook for working with KOLs as efficiently as possible

Team & Cross-Regional Coordination

• Guide and develop the Social Media team, setting priorities and quality standards
• Coordinate social media plans with HQ and other regions (e.g. US, Brazil, Middle East) to ensure alignment, share best practices and reuse content across markets

Qualifications

• 5+ years' experience in social media marketing, including a strategic role in a regional or multi-market setting

Required Skills

• Proven track record building and running both organic and paid social strategies; hands-on LinkedIn & Meta Ads Manager experience required
• Experience owning budgets and reporting on performance and ROI, with a strong analytical mindset
• Strong content instinct: experience with editorial planning, content shoots and event-based content
• Comfortable working with medical/clinical stakeholders (doctors) and creative teams, and able to make complex topics simple
• Experience managing or mentoring coordinator or junior team members
• Highly organised, able to juggle several markets and priorities at once
• Fluent English; Spanish or French is a strong plus

Preferred Skills

• Experience building an influencer or KOL programme
• Experience working with international or HQ teams across regions (US, LATAM, APAC)
• Background in healthcare, dental, medtech or another regulated industry
• Knowledge of healthcare advertising rules in European markets