EMEA Social Media Lead: Strategy, Budgets & KOLs

Angel Aligner; Madrid; On-site; EUR 70,000 - 100,000; Full time

Job summary

Angel Aligner seeks a Social Media Lead to own and grow its social presence across EMEA. You will set organic and paid strategy, manage budget, lead editorial planning and build a KOL programme, turning doctors' expertise into content that drives awareness and demand.

You will mentor a Social Media Coordinator, partner with local markets and agencies, and ensure alignment with HQ while scaling successful formats across regions.

Qualifications

• 5+ years of experience in social media marketing, including regional or multi-market settings.
• Proven track record building and running organic and paid social strategies.
• Experience owning budgets and reporting on performance and ROI.
• Strong content instinct with editorial planning, content shoots and event-based content.
• Comfortable working with medical/clinical stakeholders and creative teams, translating complex topics into accessible content.
• Experience mentoring coordinators or junior team members.
• Fluent English; Spanish or French is a strong plus.

Responsibilities

• Define and own the EMEA organic and paid social media strategy across platforms (Meta, LinkedIn, YouTube…), aligned with regional marketing and business objectives.
• Set KPIs, track performance and deliver regular reporting to stakeholders, turning data into clear recommendations.
• Own and allocate the social media budget across organic and paid activity, optimising spend for best ROI.
• Select, brief and manage local agencies, ensuring quality and brand consistency.
• Ensure all content complies with brand guidelines and healthcare advertising rules in each market.
• Lead the editorial calendar and support local markets in adapting and executing it.
• Plan content with doctors and internal teams to turn clinical expertise into engaging stories.
• Organise content shoots and attend events to capture content.
• Stay on top of platform trends and test new approaches.

Skills

Social media marketing

LinkedIn ads

Meta ads

Budget management

Analytics & ROI reporting

Editorial planning

Team mentoring

Cross-market coordination

Tools

LinkedIn Ads Manager

Meta Ads Manager

Job description

Angel Aligner seeks a Social Media Lead to own and grow its social presence across EMEA. You will set organic and paid strategy, manage budget, lead editorial planning and build a KOL programme, turning doctors' expertise into content that drives awareness and demand.

You will mentor a Social Media Coordinator, partner with local markets and agencies, and ensure alignment with HQ while scaling successful formats across regions.