DSO Partnership Senior Marketing Manager, EMEA

Align Technology; Madrid; On-site; EUR 70,000 - 100,000; Full time

Job summary

A leading medical technology firm is seeking a DSO Sr. Marketing Manager for the EMEA region. This role focuses on executing marketing strategies that drive growth through Dental Service Organizations and enhances partnerships. The ideal candidate will have 6-10 years of relevant experience, particularly in B2B or healthcare marketing, and will demonstrate strong strategic and analytical skills. This is a great opportunity to impact the digital transformation in the dental space.

Qualifications

• 6-10 years of directly related experience.
• Experience in B2B or healthcare marketing.
• Demonstrated success in partnership marketing.
• Understanding of data-driven marketing.

Responsibilities

• Execute the EMEA marketing strategy for DSOs.
• Support development of co-marketing frameworks.
• Collaborate at industry events and forums.

Skills

Strategic thinking

Analytical skills

Communication

Stakeholder management

Influencing skills

Collaboration

Education

Bachelor's degree

Master's degree or MBA preferred

Job description

DSO Sr. Marketing Manager EMEA

At Align Technology, we are transforming smiles and changing lives through innovation. As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital dentistry through iTero® and exocad®, we are redefining the future of oral health. Our commitment to clinical excellence, cutting‑edge 3D printing technology, and global reach positions us at the forefront of the dental industry.

Department

Marketing

Location

EMEA – Spain

Role Overview

We are seeking a strategic and results‑driven DSO Sr Marketing Manager, EMEA to execute regional marketing initiatives that drive growth, engagement, and partnership excellence across Dental Service Organizations (DSOs) and Group Practices. This role is pivotal in supporting the adoption of the Align Digital Platform, accelerating Invisalign and iTero growth, and strengthening long‑term strategic partnerships with large‑scale dental organizations.

Role Expectations

Channel Development and Growth

• Execute the EMEA marketing strategy for DSOs and Special Markets, ensuring alignment with global and regional business priorities.
• Translate strategic pillars—adoption, digitalisation, and scale—into actionable, customer‑centric marketing programmes that drive measurable business impact.
• Partner with EMEA Channel Marketing to integrate DSOs and Special Markets into Align’s GP, Ortho, and Consumer growth journeys.
• Identify and capitalize on market trends, data insights, and competitive dynamics to refine go‑to‑market strategies and prioritise high‑impact opportunities.
• Track performance, measure outcomes, and continuously optimise programmes for efficiency and ROI.

DSO Partnership & Co‑Marketing Excellence

• Support the development and execution of co‑marketing frameworks, playbooks, and engagement models to strengthen collaboration with key DSO partners.
• Co‑create education, activation, and communication programmes that support doctor onboarding, digital workflow adoption, and enhanced patient engagement within DSOs.
• Develop scalable marketing toolkits, templates, and content programmes that empower DSO partners to drive consistent and effective local execution.
• Collaborate with Marketing Operations and Commercial Excellence to deliver integrated engagement solutions—including events, CRM campaigns, automated customer journeys, and data‑driven performance dashboards.
• Represent Align at key industry events, summits, and thought leadership forums relevant to DSOs and Group Practices.

Key Interfaces and Collaboration

• Work closely with the Commercial DSO & Special Markets Team (EMEA and Clusters) to ensure strategic alignment and consistent market execution.
• Collaborate with EMEA Channel Marketing to integrate DSO priorities into channel programmes and messaging.
• Partner with Marketing Operations / Marketing Services to develop scalable and efficient execution models.
• Engage with Commercial Excellence & Insights Teams to drive measurement, learning, and continuous improvement.
• Align with Global and Regional Marketing Teams to ensure strategic priorities, content, and digital engagement initiatives are consistent and impactful.

What We’re Looking For

We’re looking for a commercially minded marketing professional who thrives in a fast‑paced, innovation‑driven environment. You are passionate about building strategic partnerships and delivering measurable results in complex, multi‑channel settings.

You Bring

• 6‑10 years of directly related experience.
• Experience in B2B or healthcare marketing, preferably within dental, MedTech, or pharma in multi‑channel commercial environments.
• Strong strategic and analytical skills, with the ability to translate business priorities into impactful marketing programmes.
• Demonstrated success in partnership marketing, customer engagement, and digital transformation initiatives.
• Understanding of data‑driven/insights marketing and a value‑driven approach.
• Excellent communication, stakeholder management, and influencing skills, able to operate effectively in a matrix organisation.
• Highly collaborative mindset, with a balance of strategic vision and operational execution.
• Bachelor’s degree required; Master’s degree or MBA preferred.

Complementary Skills

• Demonstrate strategic agility and execution excellence.
• Maintain a customer‑centric mindset with a focus on delivering premium partner and patient experiences.
• Influence without authority and lead cross‑functional teams.
• Exhibit high integrity and adaptability in a fast‑paced, growth‑oriented environment.

Impact

This role will be instrumental in shaping the future of DSO partnerships across EMEA, ensuring marketing excellence that delivers both business growth and partnership value. The successful candidate will help elevate the DSO channel as a critical growth engine for Align, driving adoption of the Align Digital Platform and embedding a scalable, insight‑led approach to partner engagement.

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Equal Opportunity Statement

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, colour, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorised to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.