Social Media Executive Iberia

La Redoute; Barcelona; Presencial; EUR 32.000 - 48.000; Jornada completa

Descripción de la vacante

La Redoute Iberia is seeking a Social Media Executive to lead the Iberia social strategy for Spain and Portugal, developing content aligned with global campaigns and local moments. The role includes daily management of Instagram, TikTok, and other platforms, plus adapting global assets for local use.

You will collaborate with the Global Social Media team, lead the Spain influencer programme, and support brand activations, events and content creation with a strong storytelling voice.

Formación

• 2/3+ years of experience in social media management & content creation.
• Strong portfolio of social-first content.
• Very good knowledge of TikTok and Instagram, including backend reporting.
• Experience in-house for retail, fashion or beauty is a plus.
• Excellent copywriting skills with a strong brand voice.

Responsabilidades

• Own Iberia social media content calendar for Spain and Portugal, aligning with campaigns and local moments.
• Manage day-to-day social media activity across Instagram, TikTok and other platforms; publish, plan content and engage communities.
• Write engaging, brand-consistent copy reflecting La Redoute tone of voice.

Conocimientos

Social media management

Content creation

Copywriting

Brand tone of voice

Project coordination

Herramientas

Capcut

Canva

Final Cut Pro

Descripción del empleo

Do you want a job that matches your ambition and your lifestyle?

Read on to discover the profile we're looking for!

Social Media Executive Iberia (hybrid)

From its beginnings as a wool mill, La Redoute is a French brand that has forged unique relationships with its customers for the past 180 years – yesterday through its catalogue, today on the web.

We are mainly a digital player, selling fashion as well as home decoration. We also have home decoration stores in France.

Connections weaver, trends discoverer and creator, vector of influence, we create, distribute and deliver our own products. Our mission? Become the # 1 lifestyle platform for all families.

This role combines the management of La Redoute’s social media activity across Iberia (Spain and Portugal) with the development of influencer marketing initiatives in Spain.

What will you do?

Iberia Social Media Strategy & Content

• Own and develop the Iberia social media content calendar across Spain and Portugal, aligning with global campaigns, commercial priorities, product launches and key local moments, while creating and adapting content relevant to the Iberian market.
• Manage the day-to-day execution of social media activity across Instagram, TikTok and other relevant platforms, including publishing, community management and content planning for Spain and Portugal.
• Write engaging and brand-consistent copy that reflects La Redoute tone of voice across all social media channels.

Iberia Performance & Optimisation

• Monitor, analyse and report on social media and content performance, leveraging data-driven insights to optimise engagement, reach, follower growth and overall platform performance.
• Stay up to date with social media trends, platform updates, algorithm changes and best practices to continuously evolve content strategies and maximise performance.

Global Collaboration

• Collaborate closely with the Global Social Media team to ensure local content aligns with global campaigns, brand guidelines and wider marketing objectives, while adapting global assets to local market needs.

Spain Influencer, PR & Brand Activations

• Lead the Spain influencer programme and support PR initiatives, brand activations and strategic partnerships, managing relationships with influencers, agencies and key external stakeholders.
• Support the organisation and execution of brand events, press days, influencer activations and showroom activities, creating and capturing content before, during and after each event.

Who are you?

• 2/3+ years of experience in social media management & content creation.
• Strong creative portfolio showcasing social-first content.
• Very good knowledge of TikTok and Instagram platforms, including backend reporting.
• Experience working in house for a retail, fashion or beauty role.
• Excellent copywriting skills with a strong understanding of brand tone of voice.
• Proficiency in editing tools such as Capcut, Canva and Final Cut Pro would be a plus.
• Creative ideation experience across all social channels.
• Ability to adjust content strategies based on performance data.
• Experience in a fast-paced, trend driven environment.
• Highly organised with a strong creative vision and a sharp eye for detail.
• A great communicator with the confidence to lead, ideate, execute content solo.