Social Media Analytics Lead — Data-Driven Campaign Insights

Publicis Groupe Holdings B.V; Madrid; Híbrido; EUR 28.000 - 42.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Descripción de la vacante

Publicis Groupe in Madrid is seeking an experienced Social Media Analyst to collect, integrate, and interpret social media data to deliver actionable insights for clients. You will develop clear dashboards and reports to help brands understand performance and drive strategic decisions.

The ideal candidate has at least 3 years of hands-on experience with paid social campaigns, advanced Excel/Sheets and Sprinklr, and excellent data storytelling skills in English.

Formación

• Minimum of 3 years hands-on experience managing paid social campaigns.
• Strong understanding of social platforms, algorithms and audience behavior.
• Experience in A/B testing, creative experimentation and optimization.
• Advanced Excel and Google Sheets skills with large data sets.
• Advanced Sprinklr knowledge for data analysis and dashboards.
• Ability to interpret large data volumes and derive actionable insights.
• Attention to detail with clear, concise recommendations.
• English proficiency at B2/C1 level.

Responsabilidades

• Collect and integrate data from multiple social platforms and sources.
• Analyze organic, paid and influencer metrics across key platforms.
• Translate performance metrics into insights and actionable recommendations.
• Link social performance to business objectives and optimize campaigns.
• Prepare daily, weekly and monthly reports and campaign-specific reports.
• Conduct competitive analysis and industry benchmarks.
• Build analytics dashboards and support content scheduling via Sprinklr.
• Set up and optimize paid social campaigns across major platforms.
• Collaborate with Social and Strategy teams for data-driven decisions.

Herramientas

Sprinklr

Social Studio

Captiv8

Excel

Google Sheets

Pivot tables

Data storytelling

Descripción del empleo

Publicis Groupe in Madrid is seeking an experienced Social Media Analyst to collect, integrate, and interpret social media data to deliver actionable insights for clients. You will develop clear dashboards and reports to help brands understand performance and drive strategic decisions.

The ideal candidate has at least 3 years of hands-on experience with paid social campaigns, advanced Excel/Sheets and Sprinklr, and excellent data storytelling skills in English.