Senior Social Media Strategist: Lead Data-Driven Campaigns

SAMY Iberia; Madrid; Híbrido; EUR 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedule

Hybrid work

Birthday day off

Global mobility & mentorship

Referral program

Descripción de la vacante

SAMY Iberia is seeking a Senior Social Media Strategist to lead the strategic and tactical development of social media plans, driving reach and engagement through platform best practices and data-driven decision-making. You will combine strategic thinking with hands-on execution to maximize business impact.

Based in Madrid with hybrid work options, you will work with cross-functional teams to optimize campaigns, analyze results and present clear recommendations to clients, leveraging UTM tagging

Formación

• Significant experience designing and leading social media strategies across multiple platforms.
• Deep knowledge of platform dynamics, formats, algorithms, and advertising capabilities.
• Strong client-facing and stakeholder management with the ability to defend strategic recommendations.
• Understanding of UTM structures, tagging, governance and social tech setups.
• Hands-on experience with analytics, KPIs, A/B testing and optimization.

Responsabilidades

• Define social media strategy by platform and calendar, with publishing and boosting guidance.
• Ensure proper channel setup, tagging and integrations compliant with brand safety.
• Collaborate with Creative, Paid Media, Data teams and external agencies to implement recommendations.
• Act as senior client contact, presenting and defending strategic recommendations.
• Translate performance data into actionable recommendations and evolving measurement methods.

Conocimientos

Social Media Strategy

Platform Expertise

Data-driven decisions

UTM & tagging

Analytics & testing

Descripción del empleo

SAMY Iberia is seeking a Senior Social Media Strategist to lead the strategic and tactical development of social media plans, driving reach and engagement through platform best practices and data-driven decision-making. You will combine strategic thinking with hands-on execution to maximize business impact.

Based in Madrid with hybrid work options, you will work with cross-functional teams to optimize campaigns, analyze results and present clear recommendations to clients, leveraging UTM tagging