Senior Social Media Strategist: Lead Data-Driven Campaigns

SAMY Iberia

Madrid

Híbrido

EUR 55.000 - 75.000

Jornada completa

Hace 5 días
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Ventajas ofrecidas por este puesto de trabajo

Flexible schedule
Hybrid work
Birthday day off
Global mobility & mentorship
Referral program

Descripción de la vacante

SAMY Iberia is seeking a Senior Social Media Strategist to lead the strategic and tactical development of social media plans, driving reach and engagement through platform best practices and data-driven decision-making. You will combine strategic thinking with hands-on execution to maximize business impact.

Based in Madrid with hybrid work options, you will work with cross-functional teams to optimize campaigns, analyze results and present clear recommendations to clients, leveraging UTM tagging

Formación

  • Significant experience designing and leading social media strategies across multiple platforms.
  • Deep knowledge of platform dynamics, formats, algorithms, and advertising capabilities.
  • Strong client-facing and stakeholder management with the ability to defend strategic recommendations.
  • Understanding of UTM structures, tagging, governance and social tech setups.
  • Hands-on experience with analytics, KPIs, A/B testing and optimization.

Responsabilidades

  • Define social media strategy by platform and calendar, with publishing and boosting guidance.
  • Ensure proper channel setup, tagging and integrations compliant with brand safety.
  • Collaborate with Creative, Paid Media, Data teams and external agencies to implement recommendations.
  • Act as senior client contact, presenting and defending strategic recommendations.
  • Translate performance data into actionable recommendations and evolving measurement methods.

Conocimientos

Social Media Strategy
Platform Expertise
Data-driven decisions
UTM & tagging
Analytics & testing

Descripción del empleo

SAMY Iberia is seeking a Senior Social Media Strategist to lead the strategic and tactical development of social media plans, driving reach and engagement through platform best practices and data-driven decision-making. You will combine strategic thinking with hands-on execution to maximize business impact.

Based in Madrid with hybrid work options, you will work with cross-functional teams to optimize campaigns, analyze results and present clear recommendations to clients, leveraging UTM tagging

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