Senior SFMC Architect & Campaign Leader

Map; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

MAP | WPP Enterprise Solutions in Madrid is seeking a Senior Application Consultant (SFMC) to lead complex marketing technology projects and translate business objectives into scalable SFMC architectures. You will collaborate with senior client stakeholders to deliver enterprise campaigns.

You will mentor teammates, drive cross‑functional delivery, and ensure high‑quality configurations, scripts, and automations across SFMC for global brands.

Formación

• 5+ years of hands-on Salesforce Marketing Cloud (SFMC) experience across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
• Deep expertise in Marketing Operations, including enterprise lifecycle marketing frameworks.
• Proven ability to design, build and optimize complex, multi-channel customer journeys and campaigns.

Responsabilidades

• Leading cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery.
• Championing adoption and expansion of Catalyst tools across global clients, architecting end-to-end solutions.
• Designing and configuring advanced business logic, scripts (SSJS/AMPscript), and automated workflows in SFMC.
• Translating client requirements into scalable technical specifications, architecture blueprints, and data models.
• Establishing QA and testing standards to guarantee reliability of configurations and custom code.
• Mentoring and upskilling junior Application Consultants and Specialists.

Conocimientos

SFMC (Salesforce Marketing Cloud)

JavaScript

AMPscript

SSJS

SQL

HTML/CSS

Data governance

Descripción del empleo

MAP | WPP Enterprise Solutions in Madrid is seeking a Senior Application Consultant (SFMC) to lead complex marketing technology projects and translate business objectives into scalable SFMC architectures. You will collaborate with senior client stakeholders to deliver enterprise campaigns.

You will mentor teammates, drive cross‑functional delivery, and ensure high‑quality configurations, scripts, and automations across SFMC for global brands.