SEO Lead for HVAC & Multi-Location Growth (Remote)

Blacksmith Agency LLC; Asturias; Remote; EUR 54,000 - 81,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager (HVAC focus) to own search strategy for a book of HVAC clients. You will shape the technical roadmap, content priorities, and ranking narrative, acting as the strategic voice in client conversations.

You will lead technical SEO, content coordination with writers, and optimization for AI-assisted search alongside classic results. Experience with multi-location HVAC is a strong plus.

Qualifications

• 3+ years hands-on in SEO, including audits and fixes.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, site architecture.
• Develop keyword strategy, on-page optimization, and content priorities with writers.
• Improve visibility in AI search and traditional organic results.
• Manage links, local search and multi-location SEO as needed.
• Provide quarterly roadmaps and reporting in GA4 and Search Console.

Skills

SEO experience

Agency experience

English communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency is seeking an SEO Manager (HVAC focus) to own search strategy for a book of HVAC clients. You will shape the technical roadmap, content priorities, and ranking narrative, acting as the strategic voice in client conversations.

You will lead technical SEO, content coordination with writers, and optimization for AI-assisted search alongside classic results. Experience with multi-location HVAC is a strong plus.