Senior SEM Analytics Lead — Data-Driven Growth

Rover; Barcelona; Híbrido; EUR 57.000 - 69.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Long-term incentive plan

Pension plan

Private medical insurance

25 days PTO

Meal allowance and flexible comp

Gym membership

Pet adoption stipend (€450)

Wellness reimbursement (€150)

Flexible work hours

Snacks in kitchen

Dog-friendly office

Team activities

Regular game nights

Descripción de la vacante

Rover is seeking a Senior SEM Analytics role based in Barcelona (Poblenou) with two in-office days per week. You will shape how we measure and optimize paid search across our global brands, working with Finance, Data Science, Analytics Engineering, and SEM leaders to deliver evidence-driven recommendations.

You will own the analytics roadmap, design experiments, and mentor a team of analysts while ensuring robust data quality and actionable insights across markets.

Formación

• Extensive SQL proficiency and ability to translate data into actionable insights.
• Experience with statistics in Python or R and collaboration with engineering on data models.
• Proven track record designing and running experiments (A/B tests) and interpreting results.

Responsabilidades

• Guide bidding and investment across brands to optimize ROAS.
• Lead experimentation and incrementality studies across channels and markets.
• Explain performance changes and identify opportunities for improvement.
• Strengthen attribution, reporting, and data quality with engineering/Data Science teams.
• Own the SEM analytics roadmap and align with stakeholders on priorities.
• Mentor analysts and promote higher analytical standards and reusable tooling.

Conocimientos

Advanced SQL

Python or R for statistics

A/B testing

Experiment design

Stakeholder management

Data storytelling

Marketing attribution

MMM / LTV modeling

dbt

AI tooling

Herramientas

dbt

Descripción del empleo

Rover is seeking a Senior SEM Analytics role based in Barcelona (Poblenou) with two in-office days per week. You will shape how we measure and optimize paid search across our global brands, working with Finance, Data Science, Analytics Engineering, and SEM leaders to deliver evidence-driven recommendations.

You will own the analytics roadmap, design experiments, and mentor a team of analysts while ensuring robust data quality and actionable insights across markets.