Senior Sales Programs Analyst

wk; Madrid; Híbrido; EUR 52.000 - 76.000; Jornada completa

Descripción de la vacante

Wolters Kluwer is seeking a Sr. Sales Programs Analyst to join the Corporate Performance & ESG unit in Madrid. You will develop, execute, and measure sales programs to accelerate pipeline growth and revenue, partnering with Sales, Marketing, and Enablement to translate strategy into actionable motions.

The role focuses on pipeline analysis, reporting, and governance, with a strong emphasis on data-driven decision making and continuous improvement across GTM initiatives.

Formación

• 3+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS or enterprise tech, with ability to analyze performance data and generate insights using CRM/analytics tools.

Responsabilidades

• Support planning, coordination, and execution of sales programs to drive pipeline generation and revenue growth.
• Develop program plans, timelines, communications, and performance tracking mechanisms.
• Coordinate activities across Sales, Marketing, Revenue Operations, Business Development and Enablement teams.
• Ensure programs run on schedule and meet defined objectives and success criteria.
• Create and maintain dashboards, scorecards, and reports tracking program effectiveness.
• Provide regular performance updates and recommendations to stakeholders.

Conocimientos

Sales Programs

Sales Strategy

Revenue Operations

Sales Operations

Business Development

Demand Generation

Field Marketing

Sales Enablement

Herramientas

Salesforce

Power BI

Excel

Descripción del empleo

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors.

We are currently looking for a Sr. Sales Programs Analyst to join our Corporate Performance & ESG Business Unit.

CP & ESG delivers software solutions and services that help organizations manage financial, sustainability, operational, and regulatory reporting requirements, enabling better business performance, risk management, and compliance through data-driven decision-making.

About the Role

The Sr. Sales Programs Analyst supports the development, execution, and measurement of sales programs designed to accelerate pipeline growth, improve seller productivity, and drive revenue outcomes. This role partners with Sales Programs leaders, Sales Strategy, Revenue Operations, Marketing, Enablement, and Sales stakeholders to coordinate program activities, analyse performance results, and identify opportunities to improve program effectiveness. The Sr. Sales Programs Analyst is responsible for gathering and interpreting sales and pipeline data, tracking program performance, maintaining reporting and dashboards, and helping ensure successful execution of sales initiatives. The ideal candidate combines strong analytical capabilities with project coordination skills and a passion for improving sales performance through data-driven insights. Works under general supervision while developing expertise in sales programs, pipeline generation, sales performance management, and go-to-market execution.

Key Responsibilities

• Sales Program Support and Execution

  Support the planning, coordination, and execution of sales programs designed to drive pipeline generation, opportunity progression, and revenue growth.

  Assist in developing program plans, timelines, communications, and performance tracking mechanisms.

  Coordinate program activities across Sales, Marketing, Revenue Operations, Business Development, and Enablement teams.

  Help ensure programs are executed on schedule and aligned with defined objectives and success criteria.

  Maintain program documentation, calendars, and operating rhythms.

• Pipeline Analysis and Performance Reporting

  Analyse pipeline, activity, conversion, and sales performance data to identify trends, opportunities, and areas of concern.

  Create and maintain dashboards, scorecards, and reports that track program effectiveness.

  Monitor key performance indicators including pipeline generated, pipeline influenced, opportunity progression, sales activity, conversion rates, and seller engagement.

  Validate data quality and ensure reporting accuracy across program metrics.

  Prepare regular performance updates and recommendations for stakeholders.

• Sales Team and Stakeholder Partnership

  Support Sales Leaders by providing program status updates, reporting, and performance insights.

  Assist in identifying pipeline generation opportunities across customer segments, territories, industries, and products.

  Participate in business reviews and planning meetings to gather feedback and communicate program results.

  Help sales teams understand program objectives, processes, and reporting.

• Cross-Functional Collaboration

  Work closely with Sales Strategy, Revenue Operations, Marketing, Enablement, and Business Development teams to support coordinated go-to-market execution.

  Assist with translating marketing campaigns into actionable sales motions and seller activities.

  Partner with Enablement teams to support development and distribution of sales materials, communications, and training resources.

  Capture and share program best practices and lessons learned.

• Governance and Continuous Improvement

  Support program governance activities, including tracking milestones, risks, dependencies, and action items.

  Monitor program adoption and collect feedback from stakeholders and sales teams.

  Identify opportunities to improve program execution, reporting, and operational processes.

  Document process improvements and program outcomes.

  Contribute to a culture of accountability, continuous improvement, and data-driven decision making.

What We Are Looking For

• 3+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.

• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment. Experience analysing sales, pipeline, customer, or operational performance data. Familiarity with B2B sales processes and revenue-generating organizations. Experience creating reports, dashboards, and business insights using CRM and analytics tools. Working knowledge of Salesforce, Power BI, Excel, or similar reporting platforms.

#LI-Hybrid

Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges. If making a difference