Remote Global Product Marketing Manager

Dating Group; Spain; Remote; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Remote opportunity

Vacation days

Wellness days

Bonuses up to $5000 for referrals

Training reimbursement

Job summary

Social Discovery Group (SDG) is seeking a Product Marketing Manager to shape go-to-market plans and messaging for global products. You will collaborate with product, design, and content teams to drive acquisition and retention while leading competitive analysis and funnel optimization.

The role emphasizes data-driven decision making, cross-functional collaboration, and maintaining a consistent brand voice across channels. Remote, full-time with competitive benefits.

Qualifications

• Experience in go-to-market planning and execution.
• Strong market research and competitive analysis skills.
• Proficiency in segmentation, targeting and positioning frameworks.
• Ability to craft product messaging across channels.
• Data-driven approach to marketing with analytics experience.
• Experience mapping customer journeys and optimizing funnels.
• A/B testing and conversion rate optimization experience.
• Hands-on performance marketing across Google Ads / Meta / TikTok, etc.
• CRM and lifecycle marketing know-how.
• Content and copywriting skills for marketing materials.
• Pricing and packaging strategy experience.

Responsibilities

• Develop and execute go-to-market strategies for products.
• Define audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth.
• Collaborate with product, design and content teams.
• Lead competitive and market analysis to inform strategy.
• Build and optimize marketing funnels and campaigns across channels.
• Manage marketing budgets and measure performance with KPIs.
• Ensure consistent brand voice and user experience.
• Continuously refine marketing effectiveness and best practices.

Skills

Go-to-market strategy

Market research

Segmentation & positioning

Product messaging

Data analysis

Customer journey mapping

A/B testing & CRO

Performance marketing

CRM & lifecycle marketing

Content & copywriting

Pricing & packaging

Job description

Social Discovery Group (SDG) is seeking a Product Marketing Manager to shape go-to-market plans and messaging for global products. You will collaborate with product, design, and content teams to drive acquisition and retention while leading competitive analysis and funnel optimization.

The role emphasizes data-driven decision making, cross-functional collaboration, and maintaining a consistent brand voice across channels. Remote, full-time with competitive benefits.