Senior Product Manager, Amazon Freight

Amazon; Bellprat; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

Amazon Freight is seeking a Senior Product Manager to own the Marketing Technology stack across Website, Email outbound, and other Owned & Operated channels. You will move between strategy and execution while leading a small team to advance our B2B growth in Europe.

You will build lifecycle marketing programs, optimize website content, and drive attribution and analytics. The role involves coordinating with Sales operations and leveraging Pardot, Salesforce and 6sense to improve lead generation

Formación

• Experience building and scaling cross-functional marketing programs or campaigns.
• Ability to use data to drive improvements and optimize campaigns.

Responsabilidades

• Manage overall marketing technology ecosystem and act as technical owner.
• Supervise 3 team members and define their goals across email, content, and automation.
• Develop roadmap for lifecycle marketing programs and lead scoring architecture.
• Manage lead capturing, ABM and lead conversion tools (Pardot, Salesforce, 6sense).
• Create and influence MarTech product roadmap and full funnel attribution.

Conocimientos

Marketing strategy

Data-driven decision making

Cross-functional collaboration

Leadership

Herramientas

Pardot

Salesforce

6sense

Tableau

Marketo

Descripción del empleo

Job ID: 10553229 | Amazon EU SARL (Spain Branch)

Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets? Amazon Freight is growing at triple digit rates as we scale this new B2B offering across Europe and we are hiring a Sr Product Manager to lead our Product Marketing. Come join the team and help us make history! We are looking for a Sr Product Manager who will own the Marketing Technology (MarTech) stack, across Website, Email outbound, and other Owned & Operated channels. The role supervises 3 team members, managing: 1) Email and website updates; 2) content and Outbound communications; 3) Seller Engagement and Communications. This candidate will move between strategy and execution as we iterate and innovate how we recruit our customers and engage with them. The individual will influence and drive functional teams and stakeholders at all levels of the organization. Responsibilities include lifecycle marketing program creation, website content (CMS) optimization and features, as well as content roadmap. The individual will adapt the core components of the EU marketing program based on specific marketplace dynamics. Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools? Open for BCN or LHR.

Key job responsibilities

• Manage overall marketing technology eco-system (platforms, systems, tools, chatbot) as systems expert and technical owner liaising with the Tech team and 3rd party providers.
• Supervise 3 team members (yellow badge, L5, and Sponsored HC) define their goals, covering email outbound communications, Brand Content, website updates, and marketing automation.
• Supervise software developer and content managers to develop and manage website upgrades/enhancements
• Create a roadmap of lifecycle marketing programs to accelerate customer funnel and self-serve across all stages. From Lead qualification, customer onboarding and reactivation.
• Manage lead capturing, ABM and lead conversion tools: Pardot, Salesforce, 6sense.
• Create, manage and influence MarTech product roadmap and strategy
• Develop tools and capabilities to enable full funnel marketing attribution
• Manage marketing and candidate quality dashboards and spearhead lead generation machine learning tool
• Measure the effectiveness of user journey and website features utilising A/B testing and web analytics
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs

About the team

Amazon Freight offers trucking service allowing external businesses use Amazon's private transportation network. Its vision lies on being the most trusted freight partner by sustainably sharing Amazon's technology and network

Basic Qualifications

• Experience in professional non-internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience with customer segmentation, profiling, and targeting

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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