Marketing Manager, Amazon Freight

Amazon; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Amazon Freight is growing its B2B offering across Europe, and we are hiring a Marketing Manager to own the Paid media strategy and ABM in Barcelona. You will move between strategy and execution, influencing cross-functional teams and stakeholder groups to recruit customers and engage them at scale.

Responsibilities include managing paid search and social campaigns, ABM, programmatic channels, and marketing automation tools.

Formación

• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience with customer segmentation, profiling, and targeting.
• Experience with Continuous Improvement and Six Sigma methodologies

Responsabilidades

• Manage Paid media strategy, across search and social.
• Media Agency management and optimization, including OPEX oversight.
• Overall ABM strategy, including Programmatic and Outbound channels.
• Manage lead capturing , ABM and lead conversion tools: Pardot, Salesforce, 6sense.
• Create, manage and influence MarTech product roadmap and strategy
• Develop tools and capabilities to enable full funnel marketing attribution
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements.

Conocimientos

Data-driven marketing

Cross-functional collaboration

Go-to-market experience

Customer segmentation

Marketing analytics

Educación

Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field

Herramientas

Excel or Tableau

Descripción del empleo

Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets? Amazon Freight is growing at triple digit rates as we scale this new B2B offering across Europe and we are hiring a Marketing Manager to lead our Paid Media strategy and ABM. Come join the team and help us make history! We are looking for a Marketing Manager who will own the Paid media strategy, across Paid Media and ABM. This candidate will move between strategy and execution as we iterate and innovate how we recruit our customers and engage with them. The individual will influence and drive functional teams and stakeholders at all levels of the organization.

Responsibilities include Paid Search, Social, ABM outreach Strategy, programmatic and agency management. The individual will adapt the core components of the EU marketing program based on specific marketplace dynamics. Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools?

Key job responsibilities

• Manage Paid media strategy, across search and social.
• Media Agency management and optimization, including OPEX oversight.
• Overall ABM strategy, including Programmatic and Outbound channels.
• Manage lead capturing , ABM and lead conversion tools: Pardot, Salesforce, 6sense.
• Create, manage and influence MarTech product roadmap and strategy
• Develop tools and capabilities to enable full funnel marketing attribution
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements.

About the team Amazon Freight offers trucking service allowing external businesses use Amazon's private transportation network. Its vision lies on being the most trusted freight partner by sustainably sharing Amazon's technology and network-

Qualifications

• Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field
• Experience using data and metrics to determine and drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience with customer segmentation, profiling, and targeting.
• Experience with Continuous Improvement and Six Sigma methodologies

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Marketing Manager, Amazon Freight Barcelona, B, ES