Senior Principal Solutions Marketing, International

Transunion Llc; Madrid; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

26 days annual leave

Wellness days

Pension scheme

Private health care

Employee stock purchase plan

Diversity forums

Job summary

TransUnion seeks a Senior Principal Solutions Marketing professional to lead global sales enablement programs across international markets, translating customer challenges and market dynamics into practical tools, messaging, and frameworks that drive seller engagement.

You will partner with Sales, Product Marketing, Product Management, Marketing and Compliance to deliver field-ready resources, train teams, measure adoption, and continuously improve enablement impact across regions.

Qualifications

• 10+ years in solutions marketing or related field, with international experience.
• 5+ years leading cross-functional initiatives and regional stakeholders.
• Experience scaling sales playbooks and buyer enablement programs.
• Experience adapting global content to regional needs and regulatory requirements.
• Strong understanding of enterprise buying groups and stakeholders across regions.

Responsibilities

• Build and scale customer-centric sales enablement programs across international markets, adapting global narratives to regional needs.
• Develop persona-based resources: playbooks, discovery guides, messaging frameworks, objection-handling tools, customer success stories, and sales journey guidance.
• Translate complex challenges into practical resources to improve seller confidence and customer engagement.
• Leverage insights and regional requirements to create programs that align with business goals and buyer priorities.
• Create scalable frameworks, templates, and activation plans for locally relevant enablement.
• Partner with Sales, Product Marketing, Product Management, Marketing, Legal, Compliance to deliver high-quality resources.
• Analyze buying groups and decision processes to address priorities of stakeholders across regions.
• Influence senior leaders across functions to drive enablement across an international environment.
• Deliver training, coaching and activation programs for sales teams across multiple regions.
• Measure adoption and continuously improve enablement programs based on outcomes.

Skills

Solutions marketing

Cross-functional leadership

International experience

Sales enablement

Buyer enablement

Thought leadership

Content design

Job description

Team Overview

The Solutions Marketing team helps sellers engage customers through consultative, buying-group-focused conversations that address critical business challenges. The team transforms customer insights, solution narratives, buyer personas, and sales playbooks into practical, locally relevant resources that help sales teams create demand, strengthen customer engagement, and accelerate growth across international markets. Working closely with Sales, Product Marketing, Product Management, and regional stakeholders, the team ensures sellers have the tools and guidance needed to communicate value effectively and navigate complex buying processes.
This role reports to the Vice President, Product Marketing. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

As a Senior Principal Solutions Marketing professional, you will lead the development and scaling of customer-centric sales enablement programs across international markets. You will translate complex customer challenges, market dynamics, and solution capabilities into practical tools, messaging, and frameworks that help sellers engage buying groups, build stronger customer relationships, and support business growth.

• Build and scale customer-centric sales enablement programs across international markets, adapting global solution narratives to regional market needs, regulatory requirements, industry priorities, and buyer expectations.

• Develop persona-based and use-case-driven enablement resources, including playbooks, discovery guides, messaging frameworks, objection-handling tools, customer success stories, and sales journey guidance.

• Translate complex customer challenges, market trends and solution capabilities into practical resources that improve seller confidence and customer engagement.

• Leverage customer insights, customer feedback, and regional sales requirements to create programs that help sellers communicate effectively around key business challenges.

• Create scalable frameworks, templates, governance models, and activation plans that support consistent and locally relevant sales enablement.

• Partner with Sales, Product Marketing, Product Management, Marketing, Legal, Compliance, and subject matter experts to deliver high-quality, field-ready resources.

• Analyse enterprise buying groups and decision-making processes to ensure enablement content addresses the priorities of decision-makers, influencers, end users and other stakeholders.

• Influence senior stakeholders across sales, marketing, product, and business leadership functions within a complex international environment.

• Deliver training, coaching and activation programs for sales teams across multiple regions, cultures and markets.

• Measure adoption, gather stakeholder feedback and continuously improve enablement programs based on business outcomes and user engagement.

Required Knowledge And Experiences

• 10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise business-to-business (B2B) marketing, Software as a Service (SaaS), Data as a Service (DaaS), product strategy or a related discipline, including significant international or multi-region experience.

• At least five years of experience leading cross-functional initiatives and influencing regional stakeholders with varying levels of capability, experience and market maturity.

• Demonstrated experience developing and scaling sales playbooks, buyer enablement programs, persona-based messaging, thought leadership content, seller training and customer engagement frameworks.

• Experience adapting global content to regional terminology, competitive dynamics, business priorities, market maturity and regulatory considerations.

• Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies and business units.

Required Technical Skills

• Ability to develop structured sales enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides and seller training materials.

• Strong content development, presentation, facilitation and project management capabilities.

• Experience designing and executing enablement programs in complex, cross-functional and international environments.

• Ability to analyse customer, market and sales feedback to drive continuous improvement and enablement effectiveness.

• Strong communication and stakeholder management skills, including presenting to senior leaders and cross-functional teams.

We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:

• Experience coaching and activating geographically distributed sales, marketing or enablement teams.

• Familiarity with regional regulatory considerations and market-specific competitive landscapes.

• Experience supporting global go-to-market strategies across multiple international regions.

• Curiosity about customer decision-making processes and enterprise purchasing behaviours.

• Willingness and ability to travel internationally, up to 30%, based on business needs and regional activation requirements.

What’s in it for you?

At TransUnion you will be joining a friendly, forward thinking global business. As well as an excellent salary and bonus scheme or commission scheme (if joining our sales teams) our benefits package comes with:

• 26 days annual leave and bank holidays (increasing with service)
• Global paid wellness days off and a bonus day off to celebrate your birthday
• A generous contributory pension scheme and access to the TransUnion Employee Stock Purchase Plan
• Private health care and a variety of physical mental and financial fitness wellbeing programmes such as access to mindfulness tools
• Access to our diversity forums and communities so you can get involved in causes close to your heart

TransUnion – a place to grow:

If there’s something on the list of essential or desirable skills that you can’t quite tick off, don’t let that stop you from applying. We are open to exploring training and development opportunities for the right candidate to ensure you are successful. We know imposter syndrome is real, lets confront it so we can continue to grow and thrive together.

Flexibility at TU:

We recognise that our people need the freedom to balance their day-to-day lives with their work. This is why we’ve set out to create inclusive and flexible policies and practices for you to accommodate all your responsibilities and needs: children, family and beyond. If the role is advertised as full time, don’t let this stop you from applying. Let us know if you’re looking for a part time or flexible working arrangement and we can discuss this with you.

Additional support:

At TransUnion, we’re committed to fostering an inclusive and diverse workplace where all individual’s talents and perspectives are valued. When you apply for a position with us, you’re not just joining a team, you’re becoming part of a community that celebrates differences and embraces equality. We understand that everyone has different needs, which is why we offer a range of reasonable adjustments to our recruitment process. Please let us know if you require any reasonable adjustments to help you through the application process or to attend an interview with us by contacting .

Interview & Hiring Process:

Most of our recruitment processes are virtual, so you’ll get to know our hiring managers and teams over the phone and through video. If we need you to attend a physical in person interview, your recruiter will inform you of this.

We do not accept any unsolicited CV’s from recruitment agencies.

If you are a recruitment agency on our PSL, our talent team will contact you directly should we require any assistance.

Find out more about Life At TU UK:

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion Job Title

Principal, Product Marketing