Senior Principal Solutions Marketing, International

TransUnion; Madrid; Hybride; EUR 110 000 - 150 000; Plein temps

Résumé du poste

TransUnion is seeking a Principal, Product Marketing to lead international sales enablement and market-specific messaging across regions, adapting global narratives to local dynamics and regulatory environments. You will develop persona-based enablement, playbooks, talk tracks and buyer journey guidance, translate insights into practical tools, and partner with regional teams to scale impact.

Reporting to the VP of Product Marketing, this hybrid role requires collaboration across product,

Qualifications

• 10+ years in solutions or product marketing, with international or multi-region experience.
• Proven ability to lead cross-functional programs and manage regional stakeholders.
• Experience developing or scaling sales playbooks, messaging and seller training.
• Experience localizing global content for regional terminology and regulatory contexts.
• Strong understanding of enterprise buying groups and senior stakeholder influence.

Responsabilités

• Build and scale customer-centric enablement across international markets.
• Develop persona- and use-case-based enablement, including playbooks, talk tracks, and discovery questions.
• Translate customer challenges and market trends into practical, field-ready tools.
• Turn insights into programs that guide buyer thinking and seller conversations.
• Create scalable frameworks, templates and activation plans for regional relevance.
• Partner with regional teams and experts to deliver field-ready materials.
• Analyze enterprise buying decisions and align enablement to outcomes for each persona.
• Influence senior stakeholders across regions and functions.
• Train sellers and regional teams via effective communication and coaching.
• Measure adoption and continuously improve enablement based on feedback.

Connaissances

Solutions marketing

Product marketing

Sales enablement

Enterprise B2B marketing

SaaS/DaaS strategy

International markets

Cross-functional leadership

Description du poste

TransUnion's Job Applicant Privacy Notice

Team Overview

The Solutions Marketing team helps sellers engage customers through consultative, buying-group-centered conversations that address priority business issues. The team translates global customer insights, solution narratives, buyer personas and playbooks into practical, locally relevant tools that help sellers shape demand and advance upper-funnel opportunities across international markets.

This role reports to VP, Product Marketing.This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

• Build and scale customer-centric sales enablement across international markets, adapting global solution narratives to local market dynamics, regulatory environments, vertical priorities, seller maturity and buyer expectations.
• Develop buying-group, persona and use-case-based enablement, including playbooks, talk tracks, discovery questions, objection handling, competitive messaging, customer proof points and sales journey guidance.
• Translate complex customer challenges, market trends and solution portfolios into clear, practical tools that improve seller confidence and customer conversations.
• Turn customer insights, voice-of-customer feedback and regional seller needs into programs that help sellers understand, communicate and shape customer thinking around priority business issues.
• Create scalable frameworks, templates, governance models and activation plans that support consistent and locally relevant enablement across regions.
• Partner with regional sales, product marketing, product management, sales enablement, marketing, legal, compliance and subject-matter experts to deliver field-ready materials.
• Analyze how enterprise buying groups make decisions, including the roles of decision-makers, influencers, users and gatekeepers, and align enablement to the outcomes that matter to each persona.
• Influence senior stakeholders across regional sales, marketing, product and business leadership within a complex matrix organization.
• Train and activate sellers and regional teams across cultures and markets through effective communication, facilitation, coaching and presentations.
• Measure adoption, gather field and customer feedback, and continuously improve enablement based on usage and business response.

Required Knowledge And Experiences

• 10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise B2B marketing, SaaS/DaaS product strategy or a related discipline, including meaningful international or multi-region experience.
• At least five years leading cross-functional programs and indirectly managing regional stakeholders with varied capabilities and maturity levels.
• Demonstrated experience developing or scaling sales playbooks, buyer enablement, persona-based messaging, thought-leadership narratives, seller training and customer conversation frameworks.
• Experience localizing global content for regional terminology, competitive dynamics, market maturity, business priorities and regulatory considerations.
• Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies and business units.

Required Technical Skills

• Ability to create structured sales-enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides and seller-training materials.
• Strong content development, presentation and project-management capabilities required to deliver practical tools in a fast-paced, cross-functional environment.

Desired Skills

We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:

• Experience coaching and activating geographically distributed seller or marketing teams.
• Familiarity with regional regulatory considerations and market-specific competitive environments.
• Curiosity about customer decision-making and the motivations behind enterprise purchasing behavior.
• Ability to travel internationally up to 30%, based on business and regional activation needs.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good , which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional development - while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good - you'll work with great people, pioneering products and cutting-edge technology.

TransUnion Job Title

Principal, Product Marketing