Senior PR & Reputation Lead — Global Media & Crisis

SITA; Barcelona; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Flex Week

Flex Day

Flex Location

Employee Wellbeing

Professional Development

Competitive Benefits

Job summary

SITA in Barcelona, Spain, seeks a Senior Manager, Public Relations to lead earned media, analyst relations, crisis communications, and internal comms. You will own press relationships, protect and enhance the company’s reputation, and align external messages with internal strategies in a global, matrixed organization.

You will build proactive communications, train spokespeople, and drive a data-driven reputation program across media, analysts, and internal audiences.

Qualifications

• PR specialist with deep earned media, analyst relations, and crisis communications in a B2B environment.
• Strong writing skills with publication-ready press materials.
• Calm and decisive under pressure with crisis management experience.
• Relationship-driven with credibility among journalists and analysts.
• Experience operating in a global, matrixed organization.

Responsibilities

• Build and own aviation trade media relationships to generate proactive coverage.
• Set press calendar and assess coverage by narrative quality.
• Own analyst engagement, manage positioning and perception tracking.
• Maintain crisis playbook and lead spokesperson training.
• Oversee internal communications and leadership forums.
• Develop a reputation strategy with data-driven decisions.

Skills

PR specialist

Strong writer

Calm under pressure

Relationship-driven

Global/matrix organization experience

Education

Job description

SITA in Barcelona, Spain, seeks a Senior Manager, Public Relations to lead earned media, analyst relations, crisis communications, and internal comms. You will own press relationships, protect and enhance the company’s reputation, and align external messages with internal strategies in a global, matrixed organization.

You will build proactive communications, train spokespeople, and drive a data-driven reputation program across media, analysts, and internal audiences.