Senior Performance Marketing Lead — US B2B, Remote

AgileEngine; Alicante; Híbrido; EUR 78.000 - 121.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

USD-based pay

Exciting projects

Flextime remote/office

Descripción de la vacante

AgileEngine in Alicante, Spain, seeks a Senior Performance Marketing Specialist to lead our US client acquisition efforts. You will own Google Ads campaigns, manage budgets, and drive high-quality leads across the B2B funnel, partnering with content, SEO, analytics and marketing operations.

You'll mentor a PPC specialist, explore new channels including AI-powered advertising, and contribute to strategy, forecasting and reporting.

Formación

• 4+ years of experience in PPC / Performance Marketing.
• Strong hands-on expertise in Google Ads.
• Experience with the US B2B market.
• Experience managing campaigns independently with meaningful budgets.
• Strong understanding of performance marketing, attribution, and funnel analytics.
• Experience with GA4 and ideally CRM data.
• Strong analytical skills and ability to turn data into clear actions.
• Ability to explain what happened, why it happened, and what to do next.
• Experience with testing and performance optimization.
• Strong communication and stakeholder management skills.
• Proactive, independent, and curious about new channels and technologies.
• Experience mentoring other marketers, or a strong interest in developing as a people manager.
• Upper-intermediate English level.
• Ukrainian C2 level.

Responsabilidades

• Own performance marketing for our US B2B market, focusing on generating high-quality leads and contributing to the sales pipeline.
• Own and optimize Google Ads and other paid acquisition channels.
• Manage and develop acquisition through Clutch, LinkedIn Ads, and other relevant platforms.
• Plan campaigns, budgets, targeting, testing, and optimization.
• Monitor performance, lead quality, conversion rates, and pipeline contribution.
• Analyze the full B2B funnel from traffic and leads to qualified opportunities and clients.
• Work with GA4, CRM, dashboards, and campaign data to identify growth opportunities.
• Build hypotheses, run experiments, analyze results, and scale what works.
• Work closely with Content, SEO, Analytics and Marketing Operations.
• Explore new acquisition channels and experiment with AI tools, automation, and AI/LLM-based advertising, including emerging platforms such as ChatGPT.
• Contribute to performance strategy, budgeting, forecasting, and reporting.
• Mentor and manage a PPC specialist, supporting their development and performance.
• Help build scalable performance marketing processes and best practices.

Conocimientos

Google Ads

PPC/Performance

US B2B market

Campaign management

GA4

CRM data

Analytics

Data-driven decisions

Experimentation

Mentoring

English (Upper-Intermediate)

Ukrainian (C2)

Descripción del empleo

AgileEngine in Alicante, Spain, seeks a Senior Performance Marketing Specialist to lead our US client acquisition efforts. You will own Google Ads campaigns, manage budgets, and drive high-quality leads across the B2B funnel, partnering with content, SEO, analytics and marketing operations.

You'll mentor a PPC specialist, explore new channels including AI-powered advertising, and contribute to strategy, forecasting and reporting.