Senior Paid Media Specialist

Hero Gaming; San Pedro de Alcántara; On-site; EUR 45,000 - 65,000; Full time

Job summary

Hero Gaming is seeking a Senior Paid Media Specialist to build, develop and scale paid social for our sweepstakes brands, with a strong initial focus on Meta (Facebook & Instagram). You will own end-to-end campaign management, audience testing and cross-functional collaboration to drive performance in a fast-paced marketing environment.

You will work with the Digital Acquisition Manager, designers and other marketers to optimize campaigns, test new ideas and push for better CPA, ROAS and

Qualifications

• Minimum 3 years of hands-on experience managing performance-focused Meta/Facebook campaigns.
• Proven hands-on experience with Meta Ads Manager, including setting up accounts and campaigns from scratch.
• Strong experience running paid campaigns across Facebook and Instagram.
• Experience with audience targeting, retargeting and campaign optimisation.
• Experience with Meta CAPI, pixels and conversion tracking.
• Experience with MMPs, GA4, GTM and/or analytics platforms such as PostHog.
• A good understanding of performance marketing metrics, attribution and tracking.
• Experience with creative testing and A/B testing.
• Strong analytical skills and a data-driven mindset.
• A good understanding of what makes social media advertising convert.
• The ability to work independently and take ownership.
• Strong communication skills and the ability to collaborate with designers, content creators, technical teams and acquisition teams.

Responsibilities

• Build and develop the paid social presence for our sweepstakes brands.
• Set up, manage and optimise paid campaigns across Meta.
• Develop and test new audiences, targeting strategies and retargeting campaigns.
• Plan and execute creative testing strategies across different brands and campaigns.
• Work closely with designers and content creators to develop engaging, high-performing ads.
• Write and test advertising copy and messaging.
• Continuously A/B test creatives, formats, audiences and campaign structures.
• Monitor campaign performance and optimise towards KPIs such as CPA, ROAS, CTR and conversion rate.
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies.
• Identify opportunities to scale successful campaigns.
• Work with technical teams to implement, test and maintain tracking integrations such as Meta CAPI, pixels and SDKs.
• Monitor data quality and investigate discrepancies between advertising platforms, analytics tools and internal reporting.
• Support the development of the brands’ organic social media presence and content strategy.
• Explore additional paid social channels such as TikTok, Snapchat, YouTube and other relevant platforms.
• Stay up to date with social media trends, platform developments and new advertising opportunities.
• Ensure advertising activities follow relevant platform policies and requirements, particularly those applicable to the sweepstakes industry.
• Provide regular reporting, analysis and actionable insights on campaign performance.

Skills

Meta Ads Manager

Audience Targeting

Campaign Optimisation

Meta CAPI & Pixels

GA4 / GTM

Analytics Tools

A/B Testing

Data-driven

Independent Worker

Team Collaboration

Tools

GA4

GTM

PostHog

Meta CAPI

Job description

Job Title: Senior Paid Media Specialist
Department: Marketing
Location: Marbella
Reports to: Programmatic Specialist

We are looking for a creative, analytical and hands‑on Senior Paid Media Specialist to build, develop and scale paid social for our growing portfolio of sweepstakes brands.

This is an exciting opportunity for someone who wants to take ownership of paid social from the ground up and play an important role in growing multiple consumer-facing brands.

The Role
As our Senior Paid Media Specialist, you will be responsible for building and managing paid social campaigns for our sweepstakes brands, with a strong initial focus on Meta (Facebook & Instagram).

You will work hands‑on with everything from account and campaign setup, audience targeting and creative testing to tracking, optimisation and performance analysis.

You will work closely with our Digital Acquisition Manager, Programmatic Specialist, designers, and other members of the marketing team to ensure that our paid social activities support the overall acquisition strategy.

Key Responsibilities

• Build and develop the paid social presence for our sweepstakes brands

• Set up, manage and optimise paid campaigns across Meta

• Develop and test new audiences, targeting strategies and retargeting campaigns

• Plan and execute creative testing strategies across different brands and campaigns

• Work closely with designers and content creators to develop engaging, high‑performing ads

• Write and test advertising copy and messaging

• Continuously A/B test creatives, formats, audiences and campaign structures

• Monitor campaign performance and optimise towards KPIs such as CPA, ROAS, CTR and conversion rate

• Use data‑driven insights to make informed decisions on budget allocation and targeting strategies

• Identify opportunities to scale successful campaigns

• Work with technical teams to implement, test and maintain tracking integrations such as Meta CAPI, pixels and SDKs

• Monitor data quality and investigate discrepancies between advertising platforms, analytics tools and internal reporting

• Support the development of the brands’ organic social media presence and content strategy

• Explore additional paid social channels such as TikTok, Snapchat, YouTube and other relevant platforms

• Stay up to date with social media trends, platform developments and new advertising opportunities

• Ensure advertising activities follow relevant platform policies and requirements, particularly those applicable to the sweepstakes industry

• Provide regular reporting, analysis and actionable insights on campaign performance

Who We Are Looking For
We are looking for someone who understands both the creative and performance sides of social media advertising.

You enjoy testing new ideas, analysing the results and quickly turning insights into better campaigns. You are comfortable working independently, taking ownership and building structures and processes from the ground up.

You have:

• Minimum 3 years of hands‑on experience managing performance‑focused Meta/Facebook campaigns, ideally with a strong focus on lead generation or customer acquisition

• Proven hands‑on experience with Meta Ads Manager, including setting up Meta advertising accounts and campaigns from scratch

• Strong experience running paid campaigns across Facebook and Instagram

• Experience with audience targeting, retargeting and campaign optimisation

• Experience with Meta CAPI, pixels and conversion tracking

• Experience with MMPs, GA4, GTM and/or analytics platforms such as PostHog

• A good understanding of performance marketing metrics, attribution and tracking

• Experience with creative testing and A/B testing

• Strong analytical skills and a data‑driven mindset

• A good understanding of what makes social media advertising convert

• The ability to work independently and take ownership

• Strong communication skills and the ability to collaborate with designers, content creators, technical teams and acquisition teams

Experience from sweepstakes, social casino, gaming, iGaming, e-commerce, entertainment or other high-volume B2C industries is considered a strong advantage.

Experience advertising products or services in industries with complex platform policies and advertising restrictions is also highly valuable.

What We Offer
You will have the opportunity to help build the paid social function for a portfolio of growing sweepstakes brands.

This is not a role where you simply inherit an established setup. You will have the freedom to test, learn and help define how we approach paid social across our brands.

You will join an international, fast-moving environment where ideas can quickly turn into campaigns and where performance, creativity and continuous experimentation are at the heart of how we work.