Paid Social Specialist

Publicis Groupe España; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Generous holidays package

Well-being programs

Descripción de la vacante

Publicis Groupe España in Madrid is seeking a proactive Paid Media Specialist to execute and optimize campaigns on Meta, Google Ads, and TikTok. You will monitor KPIs, adjust strategies, and collaborate with marketing and design teams to meet client objectives.

The role demands an analytical mindset, attention to detail, and the ability to work independently or in a team, with a focus on maximizing ROAS and CPL efficiency while keeping clients informed and aligned with brand standards.

Formación

• Knowledge of advertising platforms and industry trends to stay current.
• Results-oriented mindset with focus on KPIs.
• Analytical skills to detect configuration issues in platforms and tracking tools.
• Full professional proficiency in English (written and spoken); additional languages are a plus.

Responsabilidades

• Paid media campaigns execution and optimization across Meta, Google Ads and TikTok.
• Analyze and adjust KPIs such as CPA, ROAS, and CPL to maximize efficiency.
• Budget and investment management aligned with client goals.
• Collaborate with marketing and design teams to ensure campaigns align with strategies and brand objectives.

Conocimientos

Advertising platforms knowledge

Results oriented

Analytical skills

English proficiency

Descripción del empleo

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

Proactive professional with experience in executing, managing, and optimizing paid media campaigns. The ideal candidate must be able to implement effective campaigns on Meta, Google, and TikTok, maximizing results and optimizing investment. They should have an analytical, results-oriented mindset, with the ability to identify areas for improvement and make strategic adjustments. In addition, they must be organized, adaptable, quick to learn, and able to work effectively both independently and as part of a team.

Responsibilities

• Paid Media Campaign Execution and Optimization: Create, manage, and optimize campaigns on Meta, Google Ads, and TikTok. Analyze and adjust key KPIs such as CPA, ROAS, and CPL to maximize efficiency and results based on each client’s objectives.
• Budget and Investment Management: Manage advertising budgets, maximize ROAS, and optimize investments according to client goals.
• Performance Analysis: Monitor and analyze campaign performance to ensure accurate tracking and continuous improvement.
• Collaboration with Teams: Work closely with marketing and design teams to ensure campaigns align with overall strategies and brand objectives.

Qualifications

• Knowledge of Advertising Platforms and Industry Trends: Stay up to date with trends and constant changes in the paid media industry to ensure effective and competitive campaigns.
• Results-Oriented Mindset: Strong focus on achieving established KPIs and continuously improving performance.
• Analytical Skills: Basic knowledge of measurement and tracking to detect configuration issues in platforms, pixels, and tracking tools, ensuring accurate data.
• Language Skills: Full professional proficiency in English (written and spoken) is required. Additional languages such as French, German, Italian, or Portuguese are a plus.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.