Senior Manager, Marketing

Global Sports Jobs Limited; Madrid; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Generous holidays

Discounts and volunteering programs

Global Mentorship Programme

Hybrid and flexible working

Job summary

HOKA in Madrid is seeking a marketing leader to develop and execute Iberia brand strategy and seasonal plans, translating Global/EMEA direction into Spain-specific campaigns to grow awareness and market share across running, outdoor, and lifestyle categories.

You will lead the local marketing team, collaborate with commercial and regional teams, and manage agencies and partners to drive impactful campaigns and consumer experiences.

Qualifications

• Bachelor's or Master's in brand marketing or related field.
• Experience developing country-specific strategies and 360 campaigns.
• Fluent in Spanish and English.

Responsibilities

• Lead Iberia marketing strategy and locally relevant 360 campaigns.
• Oversee annual marketing plans, budgets and GTM priorities.
• Manage trade marketing, DTC initiatives and retail activations.
• Coach the local marketing team and align with regional/global teams.
• Partner with agencies, partners and cross-functional teams.

Skills

Brand marketing strategy

Team leadership

Stakeholder management

Budget management

Spanish market knowledge

Education

Bachelor's or Master's in Marketing / related field

Job description

About the Role

The role leads the development and execution of HOKA's brand strategy, seasonal marketing plans, go-to-market priorities and investment focus across Iberia, with a primary focus on Spain. It translates Global and EMEA direction into culturally relevant campaigns and consumer experiences that grow brand awareness, strengthen brand distinction and support sustainable market share growth across running, outdoor and lifestyle categories. The role leads and inspires the local marketing team while partnering closely with commercial teams, regional marketing functions, agencies and strategic partners.

Key Responsibilities

• Build the HOKA brand across Iberia by developing and delivering locally relevant, integrated marketing plans that grow awareness, distinction and brand love.
• Lead 360-degree amplification across key sports, cultural and consumer moments, with a focus on Madrid and Barcelona, while ensuring alignment with Global and EMEA priorities.
• Drive trade marketing, community and DTC programmes that deliver standout retail activations, encourage product trial and strengthen the consumer experience across channels.
• Manage strategic partnerships, agencies, retail accounts and the local marketing budget, using market insight and performance reporting to guide investment and optimise activity.
• Lead, coach and develop the local marketing team, creating clear priorities and strong cross-functional alignment across local commercial teams and EMEA marketing functions.

Required Experience & Qualifications

• Marketing experience within consumer lifestyle, sport, fashion or a related sector, including proven experience developing and executing country-specific strategies and integrated 360-degree campaigns.
• Experience leading and developing teams, with strong stakeholder management, influencing, negotiation, budget management and organisational skills.
• Strong knowledge of the Spanish consumer and cultural landscape.
• Bachelor's or Master's degree in brand marketing or a related field, or equivalent experience.
• Native Spanish and fluent English.
• Reliable, honest and up-front approach, with the ability to navigate challenging conversations professionally.
• Ability to ensure diverse perspectives are heard, considered and respected while providing constructive coaching and recognising team progress.
• Ability to set clear expectations, delegate strategically and use metrics to monitor execution against key priorities.
• Ability to bring varied perspectives into decision-making, champion continuous improvement and motivate others to explore better ways of working.
• Ability to adapt communication to different audiences and build strong cross-functional partnerships across local, regional and global teams.

Preferred Skills

• Knowledge of the running category and culture.
• Portuguese considered an advantage.

Workplace

• Office-based in Madrid.
• Periodic travel required.

Salary

• Competitive pay and bonuses, with a variety of competitive compensation programmes to foster career development, reward success and show employees they are valued.

Benefits & Perks

• Generous holidays, bank holidays and time away from work; on top of a generous holiday allowance, employees can generally take advantage of half-day Fridays if work is finished for the week.
• Extras, discounts, perks and volunteering opportunities, including generous discounts and community-based programmes.
• Growth and development opportunities and support, including a Global Mentorship Programme.
• Hybrid and flexible working environment.

About the Company

The company believes that a diverse, inclusive culture drives creativity and success, and that bringing different perspectives to work makes the team Better Together.