Senior Lifecycle Marketing Manager

Confidential; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading tech firm based in Barcelona is seeking a Senior Lifecycle Marketing Manager to own the strategy and execution of lifecycle marketing programs. This role involves designing multi-channel journeys and lead scoring models to enhance customer experiences. Candidates should have 3–5 years of relevant experience, strong project management skills, and be fluent in English with additional languages being highly valued.

Formación

• 3–5 years of experience in Lifecycle / CRM / Retention Marketing, ideally within SaaS, travel tech.
• Proven track record designing and executing multi-channel lifecycle programs.
• Strong analytical mindset: comfortable building segmentation strategies.

Responsabilidades

• Own end-to-end lifecycle campaigns, ensuring timely, relevant interactions.
• Define and execute multi-channel nurture and engagement programs.
• Design, implement, and optimize lead scoring frameworks.

Conocimientos

Lifecycle / CRM / Retention Marketing

Multi-channel lifecycle programs

Lead scoring models

Marketing automation platforms

Analytical skills

Project management

Communication skills

Fluency in English

Additional European languages

Descripción del empleo

Overview

Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager, you’ll own the strategy and execution of lifecycle marketing programs, helping to convert prospects into customers, increase conversion rates at different stages of the purchase journey, and provide high-quality experiences throughout the funnel. You’ll design multi-channel journeys, nurture programs, and automated sequences to ensure timely, relevant, and engaging interactions.

Qualifications

• 3–5 years of experience in Lifecycle / CRM / Retention Marketing, ideally within SaaS, travel tech.
• Proven track record designing and executing multi-channel lifecycle programs (email, in-app, push, SMS, chat, direct mail)
• Experience defining and implementing lead scoring models in collaboration with Sales and RevOps
• Skilled in marketing automation platforms (HubSpot is a plus) and CRM best practices
• Strong analytical mindset: comfortable building segmentation strategies, running A / B tests, and using data to optimize campaigns
• Excellent project management and communication skills; able to work cross-functionally with product, sales, design, and data teams
• Creative, customer-obsessed, and results-oriented—balancing innovative campaign ideas with performance-driven execution
• Fluent in English; additional European languages (Spanish, French, Italian, or Portuguese) are highly valued

Responsibilities

• Own End-to-End Lifecycle Campaigns
• Define and execute multi-channel nurture and engagement programs across email, in-app, push, SMS, and chat.
• Build and manage automated workflows and sequences tailored to different segments and lifecycle stages.
• Ensure alignment between marketing campaigns and sales enablement flows.
• Lead Scoring & Qualification
• Design, implement, and optimize lead scoring frameworks to improve pipeline quality and sales alignment.
• Partner with RevOps and Sales to refine scoring criteria based on data and business priorities.
• Drive Experimentation & Optimization
• Develop testing roadmaps (A / B, multivariate, holdout tests) to continuously improve engagement, conversion, and retention.
• Analyze performance metrics (open rates, CTRs, conversion, churn prevention, ARPA uplift) and translate insights into actionable improvements.
• Collaborate Cross-Functionally
• Work with Product Marketing on feature adoption campaigns and upsell initiatives.
• Partner with Sales and RevOps to align nurturing programs with pipeline priorities.
• Reporting & Insights
• Build dashboards and regular reporting on lifecycle program performance.
• Monitor key metrics across lifecycle stages and present actionable insights and recommendations.