Senior Global Marketing Specialist

Ormco; Madrid; Presencial; EUR 60.000 - 85.000; Jornada completa

Descripción de la vacante

Ormco in Madrid is seeking a Senior Global Marketing Specialist to shape the global narrative for Damon / Brackets & Wires orthodontic products. You will drive product marketing strategies, deliver compelling messaging, and collaborate with Product Management, Sales, and regional teams to ensure successful launches and growth.

The role emphasizes market insights, content development, and scalable marketing programs across regions.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years in product marketing, global focus preferred.
• Ability to translate technical concepts into clear customer value and positioning.
• Strong analytical skills for market research and data-driven insights.
• Excellent written and verbal communication for diverse audiences.
• Experience creating content across formats and channels.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with cross-functional and global teams.

Responsabilidades

• Develop and execute global product marketing strategies and plans.
• Create differentiated product positioning and messaging for target audiences.
• Conduct market research to identify customer needs and industry trends.
• Develop content strategies across website copy, blogs, case studies, presentations, webinars, and sales enablement.
• Collaborate with Product Management, Sales, and Marketing to launch and optimize products.
• Provide regional teams with guidance, resources, and support for global initiatives.
• Define and track KPIs to measure marketing effectiveness and drive optimization.
• Develop training resources to empower sales teams.

Conocimientos

Strategic thinking

Content creation

Cross-functional leadership

Communication

Educación

Bachelor's degree in Marketing

MBA or Master’s in Marketing

Herramientas

CRM systems

Marketing automation

Descripción del empleo

As a Senior Global Marketing Specialist you will be responsible for shaping the global narrative and driving the success of Ormco’s products, specifically the Damon / Brackets & Wires side of our Orthodontic products. Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth.

Responsibilities

• Develop and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions.
• Create compelling and differentiated product positioning and messaging that clearly articulates the clinical value, outcomes and differentiation to target audiences across various channels and regions.
• Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends. Utilize these insights to inform product positioning, pricing strategies, and target audience identification.
• Develop and execute comprehensive content strategies that support key growth drivers, including but not limited to website copy, blog posts, case studies, presentations, webinars, and sales enablement materials.
• Collaborate closely with cross-functional teams including Product Management throughout the product lifecycle, Sales, and Marketing (Global and Regional teams) to ensure consistent messaging and successful product launches and ongoing marketing efforts.
• Regional collaboration and support: Serve as a point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
• Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization.
• Develop and deliver effective training and resources to sales teams to equip them with the knowledge and tools to successfully position and sell our products.

Qualifications

Job requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (3+ years) in product marketing, preferably with a focus on global markets.
• Demonstrated success in developing and executing product marketing strategies and plans that have driven measurable results.
• Ability to turn technical concepts into clear customer value and positioning.
• Strong analytical skills with the ability to conduct market research, interpret data, and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Experience developing content across various formats and channels.
• Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Experience working with cross-functional and global teams.

Preferred Qualifications

• MBA or Master's degree in Marketing or a related field.
• Experience in healthcare marketing, preferably within dental/orthodontics, MedTech.
• Familiarity with marketing automation tools and CRM systems.
• Experience with internationalization and localization of marketing materials.

Operating company:Ormco

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