Senior Global Marketing Specialist

Envista Holdings Corporation; Madrid; Presencial; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

Envista Holdings Corporation, via Ormco, is seeking a Senior Global Marketing Specialist to shape the global narrative for Damon/Brackets & Wires orthodontic products. You will drive cross-regional marketing strategies, craft differentiated messaging, and translate clinical value for diverse audiences.

You will partner with Product Management, Sales, and Global/Regional teams to launch initiatives, track KPIs, and train sales teams, in a fast-paced, collaborative environment.

Formación

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of product marketing experience, preferably global markets.
• Proven ability to develop and execute product marketing strategies that drive results.
• Translate technical concepts into clear customer value and positioning.
• Strong analytical skills for market research and data-informed decisions.
• Excellent written and verbal communication for diverse audiences.
• Experience creating content across formats and channels.
• Capable of fast-paced, collaborative work across multiple projects and global teams.
• Experience with cross-functional and global teams.

Responsabilidades

• Develop and execute global product marketing strategies that drive adoption and growth across regions.
• Create differentiated product positioning and messaging for clinical value across channels and regions.
• Conduct in-depth market research on customer needs, competition, and trends.
• Use insights to inform positioning, pricing, and target audiences.
• Develop content strategies supporting growth: website copy, blogs, case studies, webinars, and enablement materials.
• Collaborate with Product Management, Sales, and Marketing to ensure consistent messaging and launches.
• Support regional teams with guidance and resources for global initiatives.
• Define KPIs to measure effectiveness and enable data-driven optimization.
• Deliver training and resources to sales teams for product positioning and selling.

Conocimientos

Product marketing

Global markets

Content creation

Market research

Educación

Bachelor's degree in Marketing or related field

MBA or Master’s degree (preferred)

Herramientas

CRM systems

Marketing automation tools

Descripción del empleo

Job Description

As a Senior Global Marketing Specialist you will be responsible for shaping the global narrative and driving the success of Ormco’s products, specifically the Damon / Brackets & Wires side of our Orthodontic products. Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth. #LI-EU1

Responsibilities

• Develop and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions.
• Create compelling and differentiated product positioning and messaging that clearly articulates the clinical value, outcomes and differentiation to target audiences across various channels and regions.
• Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends.
• Utilize these insights to inform product positioning, pricing strategies, and target audience identification.
• Develop and execute comprehensive content strategies that support key growth drivers, including but not limited to website copy, blog posts, case studies, presentations, webinars, and sales enablement materials.
• Collaborate closely with cross-functional teams including Product Management throughout the product lifecycle, Sales, and Marketing (Global and Regional teams) to ensure consistent messaging and successful product launches and ongoing marketing efforts.
• Regional collaboration and support: Serve as a point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
• Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization.
• Develop and deliver effective training and resources to sales teams to equip them with the knowledge and tools to successfully position and sell our products.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (3+ years) in product marketing, preferably with a focus on global markets.
• Demonstrated success in developing and executing product marketing strategies and plans that have driven measurable results.
• Ability to turn technical concepts into clear customer value and positioning.
• Strong analytical skills with the ability to conduct market research, interpret data, and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Experience developing content across various formats and channels.
• Ability to work effectively in a fast- paced, collaborative environment and manage multiple projects simultaneously.
• Experience working with cross-functional and global teams.

Preferred Qualifications

• MBA or Master's degree in Marketing or a related field.
• Experience in healthcare marketing, preferably within dental/orthodontics, MedTech.
• Familiarity with marketing automation tools and CRM systems.
• Experience with internationalization and localization of marketing materials.

Operating Company

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care. Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com.