Senior CRM Product Manager — Live Mobile Games

Scopely; Barcelona; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Scopely is seeking a Senior Product Manager, CRM to lead the CRM roadmap for MONOPOLY GO!. You will shape player journeys, design personalization and messaging strategies, and partner with analytics and engineering to deliver scalable CRM solutions for a live-service mobile game.

This role offers a hybrid setup (3 days in the Barcelona studio) or UK remote work, with cross-functional collaboration across product, marketing, and data teams to improve engagement, retention and player value.

Qualifications

• Proven experience in product management, preferably in gaming or mobile apps.
• Strong understanding of player lifecycle and contact strategy.
• Analytical mindset with data-driven decision making.
• Excellent cross-functional collaboration in fast-paced environments.

Responsibilities

• Own and shape the CRM product roadmap and strategy for player communications.
• Lead discovery, prioritisation and delivery of CRM capabilities with engineering and analytics teams.
• Drive engagement, retention and monetization through personalised messaging and orchestration across channels.

Skills

Product Management

Gaming industry

CRM

Data-driven decision making

Cross-functional collaboration

Job description

Scopely is seeking a Senior Product Manager, CRM to lead the CRM roadmap for MONOPOLY GO!. You will shape player journeys, design personalization and messaging strategies, and partner with analytics and engineering to deliver scalable CRM solutions for a live-service mobile game.

This role offers a hybrid setup (3 days in the Barcelona studio) or UK remote work, with cross-functional collaboration across product, marketing, and data teams to improve engagement, retention and player value.