Senior Product Manager, CRM - MONOPOLY GO!

Scopely; Barcelona; Híbrido; GBP 90.000 - 120.000; Jornada completa

Descripción de la vacante

Scopely is seeking a Senior Product Manager, CRM to lead the CRM roadmap for MONOPOLY GO!. You will shape player journeys, design personalization and messaging strategies, and partner with analytics and engineering to deliver scalable CRM solutions for a live-service mobile game.

This role offers a hybrid setup (3 days in the Barcelona studio) or UK remote work, with cross-functional collaboration across product, marketing, and data teams to improve engagement, retention and player value.

Formación

• Proven experience in product management, preferably in gaming or mobile apps.
• Strong understanding of player lifecycle and contact strategy.
• Analytical mindset with data-driven decision making.
• Excellent cross-functional collaboration in fast-paced environments.

Responsabilidades

• Own and shape the CRM product roadmap and strategy for player communications.
• Lead discovery, prioritisation and delivery of CRM capabilities with engineering and analytics teams.
• Drive engagement, retention and monetization through personalised messaging and orchestration across channels.

Conocimientos

Product Management

Gaming industry

CRM

Data-driven decision making

Cross-functional collaboration

Descripción del empleo

Scopely is looking for a Senior Product Manager, CRM to join our MONOPOLY GO! game team in our Barcelona studio on a hybrid basis (3X in office), or remotely within the UK.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

MONOPOLY GO! is a global phenomenon and the biggest mobile game launch in history, captivating millions of players worldwide.

What You’ll Do

We’re looking for a passionate and experienced Senior Product Manager to shape how Monopoly GO! connects with players throughout their journey, solving complex product challenges and creating communication experiences that are more relevant, timely, and valuable.

As Senior Product Manager for CRM, you’ll own the vision and roadmap for the capabilities, tools, and experiences that power communication throughout the player journey. You’ll identify player and business needs, translate them into product opportunities, and lead cross-functional teams to discover, build, and continuously improve scalable CRM solutions for a leading live-service mobile game.

Product Strategy

• • Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling, translating player, business, behavioural, and market insights into strategic priorities
  • Identify opportunities to improve engagement, retention, reactivation, and player value, while shaping the future of CRM across push, email, in-game messaging, Live Activities, and emerging channels
  • Champion relevant, contextual, personalised, and player-first communication experiences while serving as a senior product voice and CRM subject-matter expert across the organisation

Roadmap, Discovery and Innovation

• • Lead discovery and ideation to identify player needs, team pain points, and opportunities to evolve CRM, while leading a cross-functional product area with dedicated software engineering resources
  • Provide clear product direction, priorities, requirements, and success criteria to guide execution, and own delivery outcomes from discovery and prioritisation through development, launch, measurement, and iteration
  • Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, orchestration, and dynamic content

Performance and Continuous Improvement

• • Partner with the analytics team to monitor and report on program effectiveness, using data-driven insights to recommend continuous improvement and keep players at the heart of every decision
  • Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix, while championing a strong test-and-learn culture

What We’re Looking For

• Proven experience in Product Management or a related product discipline
• Product experience in gaming is strongly preferred; experience in entertainment or mobile apps is also relevant
• Strong understanding of player lifecycle and contact strategy
• Analytical mindset and confidence using data to identify opportunities and guide decisions
• Strong cross-functional collaboration skills and comfort working in a fast-paced environment
• A player-first mindset and a drive to keep improving product and communication strategies

Bonus Points

• Hands-on experience with Braze or a similar marketing automation platform
• Experience with tools such as Looker
• Experience with live-service, casual, or social games

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble franchise, “Yahtzee With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.