Sr Manager CRM, Marvel Strike Force ES - Barcelona, Spain

Scopely; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Scopely is hiring a Senior Manager for CRM to join their team in Barcelona. This role will oversee the complete communication ecosystem, coordinating strategies with Product, Live Ops, and Marketing. The ideal candidate should have over 5 years of experience in CRM and lifecycle marketing, especially within the mobile gaming industry. Key responsibilities include managing the CRM calendar, creating effective communication strategies, and analyzing campaign performance. Join Scopely to make a significant impact on player engagement and retention.

Formación

• 5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on execution.
• Proven experience in midcore mobile games (professional and/or deeply engaged player).
• Experience managing editorial or communication calendars in live service environments.

Responsabilidades

• Own the CRM and lifecycle communication calendar.
• Translate product and live ops plans into actionable communication strategies.
• Analyze campaign performance and translate insights into actionable improvements.

Conocimientos

CRM expertise

Lifecycle marketing

Creative writing

Analytical mindset

Cross-functional communication

Herramientas

Braze

Iterable

Descripción del empleo

We are looking for Sr Manager CRM for our game Marvel Strike Force to join our team in Barcelona.

What Will You Do:

This person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.

Your key responsibilities will include:

• Own the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments
• Define and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)
• Translate product and live ops plans into clear, actionable communication strategies
• Serve as the single source of truth for all outbound player messaging
• Lead development of messaging across push, email, in-game surfaces, and other CRM channels
• Write and/or guide high-quality, performance-driven copy tailored to player motivations
• Partner with design to develop compelling creative that reinforces campaign goals
• Ensure consistency in brand voice, tone, and player-first communication standards
• Build and maintain a library of high-performing templates, subject lines, and creative assets

Live Ops & Product Influence

• Represent CRM in sprint planning and live ops reviews, advocating for lifecycle needs
• Influence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness
• Partner with Live Ops to align event timing, offers, and promotions with the communication strategy
• Identify and prioritize data and targeting requirements to enable personalization and segmentation
• Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
• Review and approve campaigns prior to launch to ensure quality and alignment
• Partner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)
• Analyze campaign performance and translate insights into actionable improvements

Game & Community Immersion

• Actively play Marvel Strike Force to maintain a strong understanding of the player experience and economy
• Stay informed on community sentiment, feedback, and trends
• Participate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team

CROSS-FUNCTIONAL IMPACT

This role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.

While supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands‑on capabilities in campaign execution, segmentation, and experimentation.

What We’re Looking For:

The ideal candidate will have:

• 5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands‑on channel execution
• Proven experience in midcore mobile games (professional and/or deeply engaged player)
• Strong creative instincts with the ability to write compelling, high‑performing copy
• Experience managing editorial or communication calendars in live service environments
• Comfortable working within sprint‑based development and influencing product decisions
• Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration
• Strong analytical mindset with experience using data to inform strategy and optimization
• Excellent cross‑functional communication and stakeholder management skills

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.