Senior CRM Manager: Mobile Games Lifecycle & Engagement

Scopely; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Scopely, based in Barcelona, is seeking a Sr CRM Manager for Marvel Strike Force. The successful candidate will oversee the end-to-end CRM and lifecycle communication strategies, ensuring alignment across messaging channels and game operations. With 5+ years in marketing roles, experience in mobile games is crucial. The position emphasizes strong creative writing and analytic skills, paired with familiarity with CRM platforms like Braze or Iterable. Enjoy a dynamic work environment that blends creativity with data-driven strategies.

Formación

• 5+ years in CRM, lifecycle marketing, or growth roles.
• Proven experience in midcore mobile games.
• Strong creative instincts and copywriting skills.

Responsabilidades

• Own the CRM and lifecycle communication calendar.
• Lead development of messaging across CRM channels.
• Influence feature design and campaign strategies.

Conocimientos

CRM management

Lifecycle marketing

Creative writing

Analytical skills

Herramientas

Braze

Iterable

Descripción del empleo

Scopely, based in Barcelona, is seeking a Sr CRM Manager for Marvel Strike Force. The successful candidate will oversee the end-to-end CRM and lifecycle communication strategies, ensuring alignment across messaging channels and game operations. With 5+ years in marketing roles, experience in mobile games is crucial. The position emphasizes strong creative writing and analytic skills, paired with familiarity with CRM platforms like Braze or Iterable. Enjoy a dynamic work environment that blends creativity with data-driven strategies.