Manager, CRM & Lifecycle

Scopely; Barcelona; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Scopely is seeking a Manager, CRM & Lifecycle to join our Barcelona hub in a flexible hybrid setup. The role drives player lifecycle communication strategy, partnering with Product, Live Ops and UA to optimize onboarding and early retention across CRM channels.

You will own segmentation, calendar, and campaigns across email, push, in-game messaging, and web surfaces, with a focus on D1-D30 retention and conversion.

Formación

• 3+ years in CRM, lifecycle marketing, growth or product roles with hands-on channel execution.
• Ability to define segment strategy, calendar ownership, and campaign roadmapping.
• Experience with onboarding and early retention in mobile games is preferred.
• Strong analytical mindset to translate data into strategy and cross-functional work.

Responsabilidades

• Own lifecycle communication strategy across key player segments (new, active, lapsing, conversion).
• Manage CRM calendar aligned with live ops events, features, and key moments.
• Develop onboarding through D30 framework to support retention targets.
• Build and launch campaigns across email, push, in-game messaging, and web surfaces.
• Configure audiences, journey logic, A/B tests, holdouts, and send-time optimization.
• Partner with Product and Live Ops to influence features affecting onboarding and retention.
• Coordinate with Community to maintain a consistent player-first narrative.

Conocimientos

Lifecycle marketing

CRM strategy

A/B testing

Cross-functional collaboration

Data analysis

Onboarding & retention

Herramientas

Braze

Iterable

Descripción del empleo

Scopely is looking for a Manager, CRM & Lifecycle to join our unannounced project, working in our Barcelona hub (Flexible Hybrid).

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

We are in the early stages of development on an ambitious, unannounced, cross-platform Midcore Strategy game featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.

This role reports directly to the VP of Marketing.

What You Will Do

The CRM & Lifecycle Manager owns player lifecycle communication for the title, from strategy through execution. Embedded within the game's marketing team, this person defines how we reach, retain, and re-engage players across CRM channels, then builds and ships the campaigns that deliver on that strategy. They partner closely with Product, Live Ops, and UA to ensure player journeys are fully supported from first install through long-term engagement, with particular focus on early retention and conversion.

• Define and own the lifecycle communication strategy across key player segments (new, active, lapsing, and conversion-focused cohorts)
• Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
• Develop the early-lifecycle communication framework (onboarding through D30), with explicit accountability for supporting D30 retention and conversion targets

Campaign Execution & Delivery

• Build, test, and launch campaigns across email, push, in-game messaging, and web surfaces using the CRM platform
• Configure audience segmentation, journey logic, A/B variants, holdouts, and send-time optimization
• Own campaign QA prior to launch, including test sends, audience validation, and render checks
• Monitor live campaigns for delivery and performance issues, and resolve or escape as needed
• Own reactivation and win-back communication programs
• Partner closely with Product and Live Ops to influence feature development affecting player communication, onboarding, and early retention (e.g., messaging surfaces, onboarding flows, opt-ins)
• Represent lifecycle needs in live ops planning and product reviews
• Coordinate with Community and Player Experience to ensure a consistent player-first narrative across all outbound touchpoints
• Partner with analytics to design experiments and translate performance insights into strategy and roadmap recommendations

What We're Looking For

• 3+ years in CRM, lifecycle marketing, growth, or product management roles with hands-on channel execution
• Demonstrated ability to own communication strategy, not just execution: segment definition, calendar ownership, and campaign roadmapping
• Strong understanding of player onboarding and early retention dynamics (D1-D30) in F2P mobile games
• Working proficiency with CRM and lifecycle orchestration platforms (e.g., Braze, Iterable, or equivalent in-house tooling)
• Experience designing and analyzing A/B tests, holdouts, and lifecycle experiments
• Strong analytical mindset with the ability to translate data into strategy and cross-functional recommendations
• Comfortable working within sprint-based development environments and influencing product decisions
• Excellent cross-functional communication and stakeholder management skills
• Experience in midcore mobile games (professional and/or deeply engaged player) preferred
• Familiarity with web-based marketing surfaces (landing pages, webstores, direct-to-consumer flows) a plus

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like "MONOPOLY GO!" from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators," Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/ .

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com .

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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.