Senior Creative Strategist & Performance Lead (Paid Media)

Docplanner; España; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Healthcare insurance

Hybrid work model

Global career growth opportunities

Office hubs in multiple cities

Job summary

Docplanner is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media. The role blends strategic thinking with hands-on production and data discipline across markets, reporting into our Paid Marketing function in a hybrid setup.

You’ll lead creative strategy, asset coordination, testing, and tracking, partnering with local market teams to adapt global direction while maintaining a scalable process and strong performance focus.

Qualifications

• 4+ years in performance marketing with a proven track record in creative strategy.
• Hands-on paid media experience across platforms, especially paid social.
• Experience coordinating creative production with designers, agencies, and local teams.
• Strong analytical skills and ability to interpret creative performance data.

Responsibilities

• Define creative strategy and testing roadmap for paid campaigns across markets and platforms.
• Own end-to-end production workflow: brief, content coordination, localization, trafficking.
• Lead structured A/B and multivariate tests, set hypotheses and success metrics.
• Develop creative performance reports and a creative intelligence repository.
• Ensure proper tracking implementation and monitor fatigue with proactive refreshes.
• Provide hands-on campaign support when needed and collaborate with cross-functional teams.

Skills

Performance marketing

Creative strategy

Paid social

Meta Ads

Campaign management

A/B testing

Data analysis

Cross-functional collaboration

Tools

Meta Ads

Tableau

Amplitude

HubSpot

Job description

Docplanner is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media. The role blends strategic thinking with hands-on production and data discipline across markets, reporting into our Paid Marketing function in a hybrid setup.

You’ll lead creative strategy, asset coordination, testing, and tracking, partnering with local market teams to adapt global direction while maintaining a scalable process and strong performance focus.