Senior Brand Designer: Product & AI Visuals Lead

Preply; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Preply is seeking a Lead Brand Designer to shape how our brand comes to life within our product. You’ll work with Product Designers and PMs across squads, turning ambiguous briefs into clear creative direction and delivering polished visual solutions.

You’ll bring senior-level craft, a strong portfolio, and fluency in typography, composition, color and accessibility. You’ll influence cross-functional partners and scale our visual system, including AI-enabled workflows.

Qualifications

• A strong portfolio demonstrating senior-level visual craft, conceptual thinking and brand design applied to digital products.
• Experience independently leading projects from an ambiguous brief through to implementation, with clear reasoning behind your decisions.
• Excellent foundations in typography, composition, colour and visual storytelling, supported by an understanding of usability and accessibility.
• The ability to influence cross-functional partners, navigate feedback and build alignment around a creative direction.
• Strong Figma skills and experience creating reusable design assets and guidance.
• Sound judgment in balancing quality, scope and timelines across multiple initiatives.

Responsibilities

• Shape projects from the start. Participate in squad planning, discovery and design sessions, identifying where brand and visual storytelling can improve the experience and influencing briefs before solutions are defined.
• Lead creative explorations and executions. Independently lead the visual work on complex product initiatives, exploring concepts, recommending a direction and delivering polished outcomes.
• Choose the right visual approach. Develop solutions across photography, illustration, 3D imagery, iconography, typography and motion, drawing on creative specialists where needed.
• Represent Brand in product decisions. Build trusted relationships across squads, explain your recommendations and resolve competing needs through thoughtful design judgment.
• Strengthen the shared visual system. Turn recurring challenges into reusable assets, principles and practical examples. Bring product learnings back into Brand to help refine our guidelines.
• Anticipate and prioritise work. Maintain visibility across squad roadmaps, surface dependencies and align priorities with Brand and Product leads to focus effort where it matters most.
• Raise the quality of the work. Give constructive feedback, support other designers and collaborate with Engineers through implementation to ensure the final experience meets the intended standard.
• Scale creative solutions through AI. Develop reusable prompts, workflows and examples that enable Product Designers to generate and adapt imagery within our visual guidelines. Establish clear quality standards and help teams apply these approaches confidently in their day-to-day work.

Skills

Senior-level visual craft

Brand design

Cross-functional collaboration

Visual storytelling

Usability & accessibility

Tools

Figma

Design systems

AI-assisted design

Job description

Preply is seeking a Lead Brand Designer to shape how our brand comes to life within our product. You’ll work with Product Designers and PMs across squads, turning ambiguous briefs into clear creative direction and delivering polished visual solutions.

You’ll bring senior-level craft, a strong portfolio, and fluency in typography, composition, color and accessibility. You’ll influence cross-functional partners and scale our visual system, including AI-enabled workflows.