Senior Account-Based Marketing (ABM) Manager

Ingersoll-Rand plc; Coslada; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Location-dependent benefits

Job summary

Ingersoll Rand plc in Europe seeks a Senior Account-Based Marketing Manager to lead and scale ABM across Compressor Systems & Services in EMEIA. This strategic, highly visible role partners with Commercial and Marketing leaders to drive growth in priority enterprise and OEM accounts.

You will define ABM strategies, oversee programs with personalized content and campaigns, and ensure cross-functional alignment to accelerate pipeline and revenue.

Qualifications

• Proven B2B Account-Based Marketing experience within complex enterprise environments.
• Experience developing ABM strategies for strategic, enterprise, and OEM accounts.
• Strong understanding of account-based marketing methodologies and data-driven approaches.

Responsibilities

• Develop and lead the ABM strategy for strategic, enterprise, and OEM accounts.
• Define account selection, segmentation, prioritization, and engagement frameworks.
• Identify growth opportunities and develop account-centric strategies that drive engagement, pipeline and revenue.
• Establish scalable ABM best practices, processes, and frameworks across the organization.
• Design and execute integrated ABM programs with personalized content and digital engagement.

Job description

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Senior Account-Based Marketing (ABM) Manager

Location

Coslada, M, ES, 28821 CH IE FI HU NO AT NL FR DE PL SI CZ SK SE IT ES REMOTE, GB, SW1W 0NY BE

This is a fully remote role and may be based anywhere within Europe.

Job Summary

We are seeking a strategic, commercially minded, and results-driven Senior Account-Based Marketing (ABM) Manager to lead and scale our Account-Based Marketing strategy across the Compressor Systems & Services business in EMEIA.

Partnering closely with Commercial leaders and Marketing teams, you will drive growth within priority strategic, enterprise, and OEM accounts through targeted engagement strategies that increase account penetration, strengthen customer relationships, and accelerate pipeline and revenue growth.

As the ABM subject matter expert, you will define account strategies, establish scalable ABM frameworks, and lead the execution of account-centric marketing programs aligned to key business priorities. You will also translate customer and market insights into compelling value propositions, integrated marketing programs, and customer engagement strategies that drive business growth.

This is a highly visible individual contributor role requiring strong B2B marketing expertise, commercial acumen, stakeholder influence, and the ability to operate effectively across a complex, matrix organization.

Responsibilities

Develop and lead the ABM strategy for strategic, enterprise, and OEM accounts.

Define account selection, segmentation, prioritization, and engagement frameworks aligned to business objectives and growth priorities.

Identify growth opportunities and develop account-centric strategies that drive customer engagement, pipeline expansion, and revenue growth.

Establish scalable ABM best practices, processes, and frameworks that can be adopted across the organization.

Strategic Account Marketing & Program Execution

Design and execute integrated ABM programs combining personalized content, digital engagement, customer insights, industry events, and targeted campaigns to engage key buying groups.

Develop insight-led marketing programs for priority accounts and buying groups aligned to customer needs and business growth objectives.

Define compelling value propositions, messaging, and content strategies that resonate with customer challenges and market opportunities.

Collaborate with Sales, Product Marketing, Digital, Communications, and Regional Marketing teams to deliver impactful customer experiences while maintaining brand consistency.

Serve as the ABM subject matter expert, providing guidance, best practices, and strategic direction across the organization.

Cross-Functional Alignment, Performance & Optimization

Establish clear KPIs and measurement frameworks to track account engagement, pipeline influence, opportunity progression, marketing effectiveness, and business impact.

Drive alignment across Sales, Marketing, and business teams around priority accounts, account plans, and growth objectives.

Provide clear reporting and recommendations to stakeholders, ensuring transparency and alignment of priorities and outcomes.

Continuously evaluate emerging ABM methodologies, technologies, and best practices to enhance program effectiveness and scalability.

Leverage customer, account, market, and performance insights to continuously optimize programs and improve results.

Required Experience

Proven B2B Account-Based Marketing experience within complex enterprise environments, with demonstrated success developing and executing ABM strategies for strategic, enterprise, and/or OEM accounts.

Experience supporting long sales-cycle enterprise environments and complex buying committees in OEMs and industrial, engineering, technology, or manufacturing-focused customer segments.

Strong understanding of modern ABM methodologies, account planning, customer intelligence, and data-driven marketing approaches.

Experience developing integrated B2B marketing strategies incorporating digital marketing, content, communications, events, and demand generation.

Strong understanding of customer buying journeys, account growth strategies, and revenue-focused marketing.

Experience developing positioning, messaging, content strategies, and customer engagement programs aligned to business objectives.

Familiarity with CRM, marketing automation, intent data, and account intelligence platforms.

Strong commercial acumen, with a clear understanding of pipeline creation, opportunity development, and revenue growth.

Excellent communication, stakeholder management, and cross-functional skills.

Travel & Work Arrangements

We are seeking exceptional ABM talent and therefore prioritize capabilities, experience, and business impact over location. The successful candidate will collaborate closely with commercial and marketing stakeholders across the EMEIA region while enjoying the flexibility of a remote-first working model.

What We Offer

A highly competitive compensation package will be offered to attract an outstanding marketing professional with a proven track record of building and scaling account-based marketing programs in complex B2B environments. Our benefits package is location-dependent; we’ll walk you through the specifics as we move forward in the process.

Lean on us to help you make life better

We think and act like owners.

We are committed to making our customers successful.

We are bold in our aspirations while moving forward with humility and integrity.

We foster inspired teams.

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.