Salesforce Marketing Cloud Platform Manager (Pharmaceutical Sector)

Omega Crm, A Merkle Company; Oña; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

Omega CRM Consulting is seeking a Salesforce Marketing Cloud Platform Manager to collaborate with a top pharma client. The role will manage campaigns, automate journeys, ensure quality, and drive platform improvements across Marketing Cloud and related tools.

You will leverage SQL, AMPscript, JavaScript, HTML/CSS, and API calls, while maintaining Atlassian spaces (JIRA, Confluence, Bitbucket). Strong PM skills and knowledge of CDP are essential to translate business needs into scalable technical

Formación

• Bachelor’s degree in technical studies or business administration.
• Experience with Salesforce Marketing Cloud or Adobe Campaign.
• Knowledge of databases, SQL, ETL, and web API calls.
• Familiarity with SDLC and CDP is a plus.

Responsabilidades

• Build and optimize campaign workflows to meet briefs.
• Ensure on-time delivery and QA of campaigns.
• Support platform automation and drive efficiency ideas.
• Perform UAT and document technical processes.
• Collaborate with Campaign Support Services and Platform Management.

Conocimientos

Salesforce Marketing Cloud

Campaign management

Project management

Marketing automation

JavaScript

SQL

HTML/CSS

Atlassian tools

Educación

Bachelor’s Degree in technical studies or business administration

Herramientas

JIRA

Confluence

Bitbucket

CDP

APIs

Descripción del empleo

Omega CRM Consulting is looking for a Salesforce Marketing Cloud Platform Manager that would like to collaborate with one of the top 15 global pharmaceutical companies. The Salesforce Marketing Cloud Platform Manager will enable the HPS DU (Human Pharma Delivery Unit) Campaign Automation Services to efficiently and effectively build and automate campaign journeys with their expertise and management of technical aspects of the platforms. The primary platform will be Salesforce Marketing Cloud, but may also include other tools across tour client´s digital engagement environment, such as other Adobe Marketing Cloud software, CDP - customer data platforms, database management systems, and proprietary work-intake tools. The Platform Manager will also leverage and help maintain team-specific spaces within the Atlassian tool stack, including JIRA, Confluence, and Bit Bucket.

Duties & Responsibilities

• Ensure that campaign workflows and deliveries are built to serve the business needs and expectations as defined in the campaign briefings provided by the markets
• Ensure high end-to-end and on-time quality of campaigns, including proper setup to enable measurement and QA-s of campaigns
• Owning and optimizing campaign processes, including platform automation and driving innovation ideas for efficiency and quality.
• Technical spec input and user acceptance testing (UAT) of software enhancements within the marketing automation toolset
• Debugging of workflow and delivery issues, plus reporting and tracking of platform issues and bugs with IT support
• Documentation of enhancements, templates, and technical processes
• Development and testing of script enhancements (including Java Script), schema extensions, web (API) calls, etc.
• Creation and maintenance of technical workflows, campaign workflow templates, landing pages (web applications), and HTML content
• Collaborating with the Campaign Support Services.
• Communicating & close collaboration with Platform Management

Omnichannel Requirements & Desired Skills

• Bachelor’s Degree in technical studies or business administration with a strong tech background.
• Excellent campaign management and project management skills, with the ability to prioritize workload efficiently and to manage multiple, complex projects simultaneously
• At least 2-3 years of Salesforce Marketing Cloud or Adobe Campaign experience, knowledge of CDP is a big plus
• Technical marketing automation certification preferred (ie. Architect or Developer is ideal of any enterprise marketing automation platform)
• Experience in translating business and technical requirements into software enhancements.
• Knowledge of databases, SQL, ETL, and web (API) calls.
• Proficiency in ampscript, Java Script, HTML, CSS; Python is a plus.
• Strong understanding of the Software Development Life Cycle (SDLC), knowledge of CDP is a big plus
• Experience in a software house, consultancy, or project delivery environment preferred.
• Knowledge of email and website design preferred.
• Exposure to Atlassian tools (Confluence, JIRA, Bit Bucket) is a plus.
• Pharma knowledge (including Veeva CRM) is a plus.
• Experience in production support and troubleshooting preferred.