Sales Manager - New Business

Sinch; Madrid; On-site; EUR 54,000 - 72,000; Full time

Job summary

Sinch in Madrid seeks a New Sales Manager to identify, pursue, and close new enterprise opportunities across South Europe and MEA. You’ll leverage marketing-generated leads and your own prospecting, collaborating with SDRs, SEs, Marketing, and Product teams to unlock value across Sinch’s portfolio.

You will be based in Madrid, reporting to the Regional Director South Europe, and drive revenue growth while managing complex enterprise deals and pipelines.

Qualifications

• Proven track record of success in new business acquisition within enterprise accounts.
• Experience owning the full sales cycle from prospecting to close in a collaborative model.
• 3–7 years of B2B sales experience in Messaging, SaaS, AI, Software, or Telecommunications.

Responsibilities

• Drive new enterprise customer acquisition by delivering value-based sales presentations.
• Proactively prospect and build pipeline across enterprise market for new logos.
• Collaborate with SDRs, Solutions Engineers, Marketing, and Product teams to advance opportunities.
• Design customer-centric solutions aligned with Sinch portfolio to deliver tangible value.
• Own the full commercial deal cycle from pricing strategy to contract negotiation and execution.
• Maintain a healthy pipeline with accurate forecasts and strong data hygiene.
• Stay informed about industry trends and competitive dynamics to refine sales strategy.

Skills

New business acquisition

B2B sales

Strategic sales

English proficient

Spanish (C1)

Italian (plus)

Education

Business/Marketing degree

Job description

Sinch is a global leader in cloud communications, helping businesses connect with their customers through messaging, voice, and email. Our platform powers billions of interactions every year - from transactional alerts and marketing campaigns to rich, AI-driven conversations.

We're at an inflection point. As enterprise communication shifts from one-way messaging to intelligent, multi-turn conversations, Sinch is building the products and infrastructure that will define this next chapter. That means investing in agentic AI, conversational intelligence, and the orchestration layer that ties it all together.

About the role

As our New Sales Manager, you will act as a "hunter in the wild": your goal will be to identify, pursue, and close new business opportunities with large and complex enterprise accounts across South East Europe and MEA, bringing new logos to Sinch.

You will leverage both marketing-generated leads and your own prospecting initiatives, working in close collaboration with SDRs, Solutions Engineers, Marketing, and Product teams. Your mission will be to help new enterprise customers unlock the full value of the Sinch entire portfolio while driving revenue and Gross Profit growth.

You will be based in Madrid, but you will collaborate with colleagues across Europe and report to the Regional Director South Europe. Your territory will be the one assigned to South Europe MEA.

Key responsibilities

• New Business Acquisition: Drive new enterprise customer acquisition by delivering compelling, value-based sales presentations that articulate Sinch's unique proposition and business impact
• Prospecting & Opportunity Identification: Proactively prospect and build pipeline across the enterprise market, identifying new logos and strategic growth opportunities
• Cross-functional Collaboration: Work closely with SDRs, Solutions Engineers, Marketing, and Product teams to advance opportunities
• Solution Design: Deeply understand the prospect's needs and business requirements to design customer-centric solutions that align with Sinch's portfolio and deliver tangible value
• Commercial Deal Execution: Own the full commercial deal cycle, from pricing strategy to contract negotiation and deal execution
• Pipeline Management & Forecasting: Maintain a healthy, predictable pipeline with strong data hygiene, and report on sales activities and accurate forecasts
• Market Research: Stay constantly informed about industry trends, market activities, and competitive dynamics to continuously refine your sales strategy

About you

• You are a strategic sales professional who thrives in a dynamic environment. You are motivated, results-oriented, and possess excellent interpersonal skills to quickly build relationships with prospects, clients, and colleagues. We believe you have the following characteristics to succeed in this role:
• Proven track record of success in new business acquisition, winning new enterprise logos and closing complex solutions in a B2B environment
• Experience owning the full sales cycle, from prospecting to close, in a collaborative sales model with SDRs and Solutions Engineers
• 3-7 years of B2B sales experience in industries such as Messaging, SaaS, AI, Software, or Telecommunications
• Excellent written and verbal communication skills in English and native/C1 in Spanish
• Italian language is a plus
• Degree in business, marketing, or a related field

At Sinch, we value learning, embrace change, and offer opportunities for personal and professional growth. Unfortunately, we are not supporting relocation at this time.

Applicants must:

Hold a Spanish or EU/EEA citizenship.

Have a valid Spanish work permit.

About our hiring process

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

The annual base salary for this position ranges from £45,000 to £60,000, plus a variable compensation component to be determined. Factors which may affect pay within this range may include skills, education, experience, and other qualifications.