Sales Manager

CBTalents; Barcelona; On-site; EUR 27,000 - 33,000; Full time

Benefits offered by this job

Relocation support

Private health insurance

Exposure to AI tech

Sales training & certifications

Career progression

Modern Barcelona workplace

Job summary

CBTalents is seeking a German-Speaking Sales Executive to join its international sales team in Barcelona. This full-time role focuses on new-business acquisition across inbound and outbound channels, from first contact through negotiation and closing.

Requirements include German C1 and English B2, 2–3 years in B2B sales, and solid knowledge of digital advertising. You should be confident communicating with senior decision-makers and proficient with a CRM such as Salesforce.

Qualifications

• German language proficiency at C1 level.
• English language proficiency at B2 level.
• 2–3 years of relevant B2B sales experience.
• Proven outbound sales, lead qualification, and new-client acquisition.
• Experience with Salesforce or similar CRM tools.

Responsibilities

• Identify and engage B2B prospects through cold calling, email, social selling, and inbound leads.
• Generate qualified opportunities and build a healthy, consistent sales pipeline.
• Conduct needs analysis and recommend AI-powered advertising solutions.
• Manage the full sales cycle from prospecting to closing.
• Build relationships with key stakeholders, including C-level decision-makers.
• Achieve and exceed revenue and activity targets.
• Maintain accurate sales data in CRM and coordinate onboarding with Customer Success.

Skills

German C1

English B2

Outbound sales

B2B sales

Digital advertising

Tools

Salesforce

Job description

German-Speaking Sales Executive

AI & Digital Advertising

Location: Barcelona, Spain

Employment: Full-time | 39 hours/week

Languages: German C1 | English B2

Industry: AI | Digital Advertising | Technology

Base Salary: €30,000 gross/year

Bonus: €5,175 OTE | Uncapped

About the Role

We are looking for a highly motivated German-Speaking Sales Executive to join an international sales team in Barcelona and support the growth of a leading global company in AI and digital advertising. You will own new-business acquisition across inbound and outbound channels, from first contact and qualification through negotiation and closing.

This opportunity is ideal for a commercially driven sales professional who enjoys prospecting, understands digital marketing, and combines curiosity with a consultative, customer-centric approach.

Key Responsibilities

Identify and engage B2B prospects through cold calling, email, social selling, and inbound leads

Generate qualified opportunities and build a healthy, consistent sales pipeline

Conduct needs analysis and recommend AI-powered advertising solutions aligned with client goals

Manage the full sales cycle from prospecting and qualification to negotiation and closing

Build relationships with key stakeholders, including C-level decision-makers

Achieve and exceed individual revenue and activity targets

Maintain accurate sales activity, opportunity, and client data in Salesforce or similar CRM systems

Coordinate with internal teams to ensure a smooth onboarding and Customer Success handover

Identify relevant upselling and cross-selling opportunities

Requirements

German C1 and English B2

Minimum 2-3 years of relevant B2B sales or business development experience

Proven experience in outbound sales, cold calling, lead qualification, and new-client acquisition

Strong digital marketing knowledge, including PPC, SEO, online advertising, or related ecosystems

Confident communication and negotiation skills, including interaction with senior decision-makers

Experience with Salesforce or other CRM tools

Ability to independently identify and prospect potential clients

Strong revenue- and target-driven mindset

Organized, proactive, resilient, and comfortable in a fast-paced sales environment

Preferred Qualifications

Consultative or solution-based selling experience

Knowledge of AI, AdTech, SaaS, or digital advertising platforms

Experience working with high-potential B2B clients

Strong ability to translate customer needs into relevant commercial solutions

Previous experience with upselling and cross-selling

Compensation & Benefits

€30,000 gross annual base salary

€5,175 gross annual on-target bonus - completely uncapped, with additional earning potential based on performance

Full-time position - 39 hours/week

Relocation support for candidates moving to Barcelona

Private health insurance

Exposure to cutting-edge AI and advertising technologies

Dedicated sales training, certifications, and continuous professional development

Clear career progression supported by experienced coaches and an international team

Modern workplace in Barcelona's 22@ innovation district