Sales Engineer - Industrial Automation - Northern Region (Cantabria, Castilla y León & La Rioja)

SICK AG; León; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive compensation package

Performance-based bonus

Company car

Pension plan

Life insurance

Flexible benefits package

Job summary

SICK AG is looking for a Sales Engineer specialized in Industrial Automation for the Northern Region, which includes Cantabria, Castilla y León, and La Rioja. This full-time position involves developing sales strategies, maintaining customer relationships, and driving business growth.

The ideal candidate will have over five years of technical sales experience in industrial automation and strong consultative selling skills. Benefits include a competitive salary, performance-based bonuses, and learning opportunities.

Qualifications

• More than five years of experience in technical sales within industrial automation.
• Proven track record of developing business with end customers and managing key accounts.
• Experience with both direct and indirect sales channels.

Responsibilities

• Develop and execute sales strategies for assigned region.
• Drive business growth by achieving and exceeding sales targets.
• Analyze market trends and customer needs to uncover growth opportunities.

Skills

Technical sales expertise

Consultative selling

Market analysis

Customer relationship management

Proficient in Microsoft Office and CRM systems

Job description

Sales Engineer - Industrial Automation - Northern Region (Cantabria, Castilla y León & La Rioja)

SICK is one of the world’s leading solutions providers for sensor-based applications in the industrial sector. Founded in 1946 by Dr.-Ing. e. h. Erwin Sick and headquartered in Waldkirch im Breisgau near Freiburg, the company is a technology and market leader with 63 subsidiaries and affiliates as well as numerous agencies around the globe. SICK has more than 10,000 employees worldwide and generated a group revenue of EUR 1.8 billion in the 2025 fiscal year.

Job Description

Are you passionate about technical sales and eager to help shape the future of industrial automation? At SICK, you'll have the opportunity to build long-term customer relationships, identify new business opportunities, and contribute directly to the growth of a global technology leader.

YOUR TASKS

• You develop and execute sales strategies for your customer portfolio across the assigned region.
• You drive business growth by achieving and exceeding your sales targets.
• You develop key accounts and actively manage opportunities from initial contact through to successful closing.
• You identify new business opportunities, create compelling value propositions, and lead commercial negotiations.
• You analyze market trends, customer needs, and competitor activities to uncover new growth opportunities.
• You implement the agreed pricing strategy in close alignment with Sales Management.
• You work closely with Product Management, Marketing, and Technical Support to deliver the best solutions for your customers.
• You monitor key performance indicators, sales forecasts, and market developments to continuously optimize business performance.

YOUR PROFILE

• You are based in Cantabria, Castilla y León, or La Rioja.
• You have more than five years of experience in technical sales within industrial automation.
• You have a proven track record of developing business with end customers, system integrators, and distributors while managing key accounts throughout the entire sales cycle.
• You enjoy consultative selling and are equally confident managing transactional sales activities.
• You have experience working with both direct and indirect sales channels.
• You are proficient in Microsoft Office, Outlook, and CRM systems.
• You communicate confidently in English in both meetings and presentations.
• You are customer-focused, results-driven, proactive, analytical, and thrive in a collaborative team environment.

WHAT WE OFFER

• A competitive compensation package based on your experience.
• Fixed salary, performance-based bonus, and a company car.
• Excellent opportunities for professional growth and internal career development.
• Continuous learning and development opportunities.
• Flexible working hours.
• Additional benefits including a pension plan, life insurance, and a flexible benefits package (meal vouchers, childcare vouchers, and transportation benefits).

Information at a Glance

Posting Start Date: 6/29/26

Requisition-ID: 37997

Posting Job Location: Cantabria, Castilla León, Rioja

Full-time/Part-time: Full-time

Contract Type:

Contact: Sarah-Lena Schiefer

At SICK, we see people, not gender.

We put great emphasis on diversity, reject discrimination and do not think in categories such as gender, ethnicity, religion, disability, age or sexual identity.