Sales Development Specialist

SAP SE; Barcelona; On-site; EUR 70,000 - 110,000; Full time

Job summary

SAP in Barcelona seeks sales professionals who can translate AI into real business impact. You will run multi-channel campaigns, qualify leads, and collaborate with Digital Sales to move opportunities through the funnel.

Join a global team with continuous learning, mentoring, and certifications, plus inclusive culture and flexible working models to help you perform at your best.

Qualifications

• Hands-on experience running digital-first, multi-touch campaigns.
• Fluency with AI value selling and strategic AI synthesis.
• Sales qualification discipline with clean handovers to Digital Sales.
• Ability to read signals and adapt messaging across channels.

Responsibilities

• Run multi-touch digital campaigns to generate qualified opportunities.
• Apply AI value selling to personalise outreach at scale.
• Qualify and document pipeline with full visibility for Digital Sales.
• Build account coverage through structured cold calling and multi-channel outreach.

Skills

Digital outreach

AI value selling

Lead qualification

Cold calling

Multi-channel outreach

Tools

Outreach

AI tools

Job description

Most companies talk about AI. The harder thing is knowing what to do with it. Customers today don't need an introduction to the technology. They need someone who can look at how their business actually works, understand where the pressure is, and tell them honestly what AI can change and what it can't. That's the conversation at the heart of these roles. At SAP, you'll be working across 25 industries with some of the most complex organisations in the world, including 97 of the world's 100 most sustainable companies. If AI is what gets you out of bed, this is where that goes somewhere real.

What You'll Bring

• Hands-on experience executing digital-first, multi-touch outreach campaigns that move prospects toward qualified pipeline
• Developing fluency with AI value selling and strategic AI synthesis — applying these tools to personalise outreach, prioritise accounts, and improve campaign effectiveness
• Sales qualification discipline: evaluating leads with precision and ensuring clean, well-documented handovers to Digital Sales
• Confidence cold calling as a deliberate, structured approach to opening new accounts and building coverage across your territory
• Ability to read outreach signals and adapt — adjusting messaging and channel mix to improve engagement and pipeline quality
• Degree not required.

What You'll Build

• Run multi-touch digital campaigns using Outreach and AI tools to generate a steady flow of qualified opportunities
• Apply AI value selling and strategic AI synthesis to personalise outreach and keep messaging relevant at scale
• Qualify and document pipeline rigorously, ensuring clean handovers and full visibility for Digital Sales
• Build account coverage through structured cold calling and multi-channel outreach, opening new relationships across your territory
• Align with Digital Demand Managers to maintain territory coverage and drive consistent customer engagement

Where you belong

You will be part of the Customer Value Group — a global sales community that invests in people who combine commercial drive with digital fluency from day one. It is a strong foundation for a career in enterprise technology, with access to continuous learning, mentoring, and certifications.

Additional Information

About SAP

With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.

As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: [e-mail].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.