Sales Development Associate

SAP IT Business Systeme; Barcelona; On-site; EUR 30,000 - 48,000; Full time

Benefits offered by this job

Mentorship

Structured academies

Territory exposure

Job summary

SAP is seeking entry-level talent to start a career in enterprise technology sales. You'll be mentored by experienced sales development colleagues and participate in structured academies and certifications, with genuine territory exposure from day one.

You will support digital outreach, learn AI value-selling, and develop qualification and handover skills to build a solid foundation for progression in a global sales community.

Qualifications

• Curiosity about how businesses operate and how technology impacts growth.
• Strong verbal and written communication skills for professional engagement.
• Willingness to develop cold outreach skills through coaching and practice.
• Comfort with using AI tools in daily work and evaluating outputs.
• Ability to research accounts and industries to sharpen outreach.
• Organised, detail-oriented, and willing to take ownership.

Responsibilities

• Support multi-touch digital outreach campaigns with prospect research and context.
• Develop AI-assisted value selling techniques for early-stage conversations.
• Evaluate leads, document opportunities, and prepare clean handovers.
• Build cold-calling confidence through coaching and real-time feedback.
• Collaborate with demand managers to understand territory, pipeline and engagement.

Skills

Cold outreach

Account research

Verbal communication

Written communication

Digital tools

AI platforms

Job description

Most companies talk about AI. The harder thing is knowing what to do with it. Customers today don't need an introduction to the technology. They need someone who can look at how their business actually works, understand where the pressure is, and tell them honestly what AI can change and what it can't. That's the conversation at the heart of these roles. At SAP, you'll be working across 25 industries with some of the most complex organisations in the world, including 97 of the world's 100 most sustainable companies. If AI is what gets you out of bed, this is where that goes somewhere real.

What you'll bring

You are at the start of your commercial career and ready to build it in enterprise technology. No prior experience in sales is required — what matters is your curiosity, your communication instincts, and your drive to learn how to turn conversations into pipeline. You will be joining a team where AI tools are part of everyday selling, and where the foundations you build now will shape everything that follows. You build trust through clear communication, bring emotional intelligence to every interaction, and solve problems with a customer-focused mindset.

Genuine curiosity about how businesses operate and how technology is reshaping the way companies grow — and the appetite to develop that interest into real commercial expertise

Strong verbal and written communication skills, with the ability to engage professionally with new contacts and internal stakeholders across digital and direct channels

A willingness to develop cold outreach skills, including cold calling, through structured coaching and live practice in a fully supported environment

Comfort learning and applying digital tools and AI-powered sales platforms as part of everyday work, with an open and experimental approach to new ways of working

The ability to research accounts and industries, gathering prospect intelligence that sharpens outreach and supports early-stage campaign preparation

An organised, detail-oriented approach — you follow through, manage your time well, and take ownership of the work you are given

Degree not required for this role.

We also look for people who build trust naturally, communicate with clarity, keep the customer at the centre of what they do, and bring emotional intelligence and genuine problem-solving ability to the challenges they face.

In addition to the skills and experience specific to this role, all positions at SAP require candidates who are comfortable using AI tools — including agentic AI — in their day-to-day work, from crafting effective inputs and automating routine tasks, to evaluating AI-generated outputs for quality and driving adoption of AI practices within their teams.

What you'll build

You will take your first steps in enterprise technology sales — developing the skills, habits, and commercial instincts that will grow with you across your career. Working alongside experienced Digital Demand Managers and sales development colleagues, you will contribute to real pipeline generation from the outset and build a foundation that positions you for progression.

Support multi-touch digital outreach campaigns by preparing prospect research, building account context, and contributing to engagement activity across new and existing accounts

Begin applying AI value selling techniques and strategic AI synthesis under guidance, developing your ability to personalise outreach and position SAP's capabilities in early-stage conversations

Develop your sales qualification skills — learning to evaluate leads, document opportunities accurately, and prepare clean, well-structured handovers that support the Digital Sales pipeline

Build cold calling confidence through structured coaching, live practice, and real-time feedback — opening new conversations and contributing to account coverage across your territory

Work closely with Digital Demand Managers and senior colleagues to build your understanding of territory management, pipeline fundamentals, and consistent customer engagement

Where you belong

You will be part of the Customer Value Group — a global sales community that believes in building careers, not just filling roles. As early talent, you will be mentored day-to-day by experienced sales development colleagues, supported by structured academies and certifications, and given genuine territory exposure from the start. The team values curiosity as much as commercial drive, and it invests in the people who show up ready to learn and grow. There is a clear path forward — from the skills you develop here to the level you reach next. This is a community that grows with you, and a first step in enterprise technology sales that genuinely goes somewhere.

Additional Information

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: [e-mail].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

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