Campaign Management Associate (CMA), Barcelona (6 months' temporary contract)

SAP IT Business Systeme; Barcelona; On-site; EUR 21,000 - 30,000; Full time

Job summary

SAP is seeking a Campaign Management Associate in Barcelona for a six‑month temporary contract. The role focuses on data‑driven demand generation, analytics, and automation to support sales teams across markets.

You’ll build dashboards, profile accounts, and implement AI‑driven solutions while ensuring data quality and governance. Fluency in Business English is required; Dutch/Italian/Nordic languages are a plus.

Qualifications

• Bachelor’s degree in IT, Data Analytics, Business Admin, or related field, or equivalent experience.
• Experience with data analysis tools such as Power BI, Python, or Power Apps.
• Strong analytical thinking and attention to detail with structured problem solving.
• Open to using AI tools and automation to improve outputs.

Responsibilities

• Profile and segment target accounts using data and market insights.
• Develop and maintain Power BI dashboards and reports for sales decisions.
• Improve data quality, consistency, and accessibility across tools.
• Build automation solutions with Power Automate, Python, or similar tools.
• Explore AI-powered tools to boost productivity and support innovation projects.
• Maintain process documentation and data governance standards.

Skills

Analytical mindset

Communication skills

Collaboration

Learning agility

Hands-on approach

AI awareness

Education

Degree in IT / Data Analytics / related field

Tools

Power BI

Python

Power Apps

Job description

Campaign Management Associate (CMA), Barcelona (6 months' temporary contract)

• Full-time

What you'll bring

This entry-level role suits someone who combines analytical curiosity with a hands-on approach to data and automation. You bring proficient communication skills, a collaborative approach, and the creative thinking and learning agility to adapt as the role evolves.

• A degree in Information Technology, Data Analytics, Business Administration, or a related field, or equivalent experience.
• Applicable experience with data analysis tools such as Power BI, Python, or Power Apps — you can work with datasets, identify quality issues, and surface clear insights.
• Strong analytical thinking and attention to detail — you approach problems with structure and take ownership of your deliverables.
• A practical and open approach to AI — you use AI tools and automation to work more effectively and take responsibility for the quality of AI-generated outputs.
• Familiarity with data profiling, account segmentation, or demand generation is an advantage.
• Fluency in Business English is required for this role. Proficiency in Dutch/Flemish, Italian, or a Nordic language is an advantage.

What you'll build

You will support SAP's demand generation efforts, working with Digital Campaign Managers to deliver the data, insights, and automation that help sales teams reach the right accounts.

• Profile and segment target accounts, building and maintaining high-quality account lists using data and market insights.
• Develop and maintain Power BI dashboards and reports that deliver actionable insights for sales and marketing decisions.
• Improve data quality, consistency, and accessibility across reporting tools and business processes.
• Build automation solutions using Power Automate, Python, or similar tools to reduce repetitive tasks and increase efficiency.
• Explore AI-powered tools and emerging technologies to improve team productivity, and contribute to innovation projects.
• Maintain process documentation and data governance standards, and share knowledge to support continuous improvement.

Where you belong

The Demand Intelligence Team is part of SAP's Barcelona Digital Hub — a diverse community of over 28 nationalities working to help sales teams succeed in the cloud. You will work closely with Digital Campaign Managers across multiple markets, building hands‑on skills in data analytics, reporting, and automation. This 6‑month contract offers real ownership from day one, in an environment where curiosity, collaboration, and experimentation are genuinely valued.

Equal Employment Opportunity (EEO) Statement

Our company does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business‑critical operations spanning finance, procurement, HR, supply chain, and customer experience.
SAP’s culture of inclusion
SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: [e-mail].
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.

By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply