Lead TV & Offline Media Operations Analyst

Publicis Groupe España; Madrid; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Online training

Partner certifications

Work from anywhere

Holidays package

Well-being program

Job summary

Publicis Groupe España is seeking an Operations Analyst with a focus on media planning, especially TV and offline environments. The role manages end-to-end planning, negotiation, and execution for campaigns for leading national and international advertisers, bringing a strategic mindset, strong analytical capabilities, and deep media understanding.

The candidate will monitor performance, deliver insights, and collaborate with internal teams and agencies to ensure campaigns meet client objectives

Qualifications

• +8 years of experience in media planning, with extensive expertise in TV and offline media.
• Strong analytical skills with experience in campaign tracking, reporting, and KPI management.
• Proven ability to manage multiple projects simultaneously with a high level of accuracy and attention to detail.
• Experience working with leading advertisers across multiple industries.
• Advanced level of English to be evaluated by Talent Acquisition Team.

Responsibilities

• Lead the planning and execution of offline media campaigns, with a strong focus on television, ensuring alignment with client objectives and KPIs.
• Develop a global vision across all media channels, consolidating campaign activity and performance analysis.
• Manage negotiation and buying strategies, optimizing media investments and ensuring efficiency.
• Coordinate with internal teams, media partners, and agencies to ensure smooth campaign delivery.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Prioritize tasks and manage workloads effectively, ensuring timely delivery and high-quality outputs.

Skills

Media planning

TV media

Offline media

Campaign tracking

Reporting

KPI management

Project management

Education

Bachelor’s Degree in Business Administration

Master’s Degree in Information Systems and Market Research

Job description

Publicis Groupe España is seeking an Operations Analyst with a focus on media planning, especially TV and offline environments. The role manages end-to-end planning, negotiation, and execution for campaigns for leading national and international advertisers, bringing a strategic mindset, strong analytical capabilities, and deep media understanding.

The candidate will monitor performance, deliver insights, and collaborate with internal teams and agencies to ensure campaigns meet client objectives