Product Marketing Manager

Dating Group; Spain; Remote; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Remote opportunity

Vacation days

Wellness days

Bonuses up to $5000 for referrals

Training reimbursement

Job summary

Social Discovery Group (SDG) is seeking a Product Marketing Manager to shape go-to-market plans and messaging for global products. You will collaborate with product, design, and content teams to drive acquisition and retention while leading competitive analysis and funnel optimization.

The role emphasizes data-driven decision making, cross-functional collaboration, and maintaining a consistent brand voice across channels. Remote, full-time with competitive benefits.

Qualifications

• Experience in go-to-market planning and execution.
• Strong market research and competitive analysis skills.
• Proficiency in segmentation, targeting and positioning frameworks.
• Ability to craft product messaging across channels.
• Data-driven approach to marketing with analytics experience.
• Experience mapping customer journeys and optimizing funnels.
• A/B testing and conversion rate optimization experience.
• Hands-on performance marketing across Google Ads / Meta / TikTok, etc.
• CRM and lifecycle marketing know-how.
• Content and copywriting skills for marketing materials.
• Pricing and packaging strategy experience.

Responsibilities

• Develop and execute go-to-market strategies for products.
• Define audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth.
• Collaborate with product, design and content teams.
• Lead competitive and market analysis to inform strategy.
• Build and optimize marketing funnels and campaigns across channels.
• Manage marketing budgets and measure performance with KPIs.
• Ensure consistent brand voice and user experience.
• Continuously refine marketing effectiveness and best practices.

Skills

Go-to-market strategy

Market research

Segmentation & positioning

Product messaging

Data analysis

Customer journey mapping

A/B testing & CRO

Performance marketing

CRM & lifecycle marketing

Content & copywriting

Pricing & packaging

Job description

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

Product Marketing Manager

Your Main Tasks Will Be

• Develop and execute go-to-market strategies for new and existing products
• Define target audiences, positioning, and key messaging
• Drive user acquisition, engagement, and retention growth
• Collaborate cross-functionally with product, design, and content teams
• Lead competitive and market analysis to inform strategy
• Build and optimize marketing funnels and campaigns across channels
• Manage marketing budgets and measure performance with clear KPIs
• Ensure consistent brand voice and user experience across touchpoints
• Continuously refine marketing effectiveness and best practices.

We Expect From You

• Go-to-market strategy development
• Market research & competitive analysis
• Segmentation, targeting & positioning
• Product positioning & messaging frameworks
• Data analysis & marketing analytics
• Customer journey mapping & funnel optimization
• A/B testing & conversion rate optimization
• Performance marketing (Google Ads, Meta, TikTok, etc.)
• CRM & lifecycle marketing
• Content & copywriting for marketing materials
• Pricing & packaging strategy.

What Do We Offer

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.