Remote Global Chinese Marketing Leader

BettingJobs; España; Remoto; EUR 80.000 - 120.000; Tempo pieno

Descrizione del lavoro

BettingJobs is seeking a Global Chinese Marketing Manager to lead growth for the Chinese diaspora across international markets. The role focuses on engaging Chinese poker players outside Mainland China and increasing brand share through culturally aware strategies.

You will coordinate cross-functional marketing teams and channels (WeChat, Weibo, Douyin, affiliates, events), align with regulatory requirements, and drive data-driven growth across multiple time zones.

Competenze

• 5+ years in marketing with global or international focus.
• In-depth knowledge of the Chinese poker landscape and diaspora behavior.
• Ability to present, optimise and interpret KPIs.
• Fluency in Mandarin and/or Cantonese (written and spoken) required.
• Experience managing international teams or stakeholders.
• Comfort working across multiple time zones in a fast-paced environment.
• Experience in online casinos or gaming is a bonus but not required.
• Passion for online gaming, poker and sports betting preferred.

Mansioni

• Take ownership of Growth & Engagement for the global Chinese diaspora market, acquiring, engaging, and retaining customers within budget and targets.
• Coordinate internal marketing talent and processes across channels (performance, digital, SEO, PPC, CRM) with culturally specific tactics.
• Navigate regulatory frameworks across markets.
• Negotiate strategy and resources with internal and external partners including international teams.
• Develop and implement the marketing strategy for the global Chinese diaspora across channels (affiliates, ambassadors, events, social media).
• Collaborate with content teams to create culturally relevant concepts for long-term brand building.
• Work with Business Development to grow via agents, affiliates, resellers, and tailored payment solutions.
• Plan, buy, negotiate all media with focus on diaspora channels.
• Follow-up and analyze marketing activities with Data Analysis Team, ensuring alignment with budgets and targets, incorporating cultural nuances into metrics.
• Maintain knowledge of market, competition, and regulatory situations in key diaspora markets.

Conoscenze

Global marketing

International markets

Poker industry knowledge

KPI analysis

Mandarin/Cantonese

Stakeholder management

Cross-cultural comms

Time zone coordination

Team leadership

Descrizione del lavoro

BettingJobs is seeking a Global Chinese Marketing Manager to lead growth for the Chinese diaspora across international markets. The role focuses on engaging Chinese poker players outside Mainland China and increasing brand share through culturally aware strategies.

You will coordinate cross-functional marketing teams and channels (WeChat, Weibo, Douyin, affiliates, events), align with regulatory requirements, and drive data-driven growth across multiple time zones.