Remote Digital Sales Growth Analyst

ING España&Portugal; Madrid; On-site; EUR 36,000 - 52,000; Full time

Benefits offered by this job

Health insurance

Free company shuttle

Flexible remuneration

Pension plan

Gympass

Diversity & Inclusion initiatives

Job summary

ING España&Portugal seeks a Digital Sales Growth Analyst to drive digital sales objectives by leveraging data, customer insights and experimentation. You will optimize the full journey, from acquisition to conversion, using SQL, Adobe Analytics and CRO methodologies, and translate findings into actionable recommendations for stakeholders.

You will collaborate across teams to evolve the data model, reporting, and dashboards to deliver deeper insights into digital sales performance.

Qualifications

• Master or bachelor’s degree with a minimum of 2 years of experience.
• Customer-focused and results-oriented mindset.
• Strong analytical, digital and strategic thinking skills.
• Knowledge of SQL and data analysis techniques, with the ability to work with multiple data sources to generate insights and support decision-making.
• Ability to analyse customer behaviour, digital journeys, conversion funnels and commercial performance through data-driven analysis.
• Curiosity and willingness to investigate business problems, identify root causes and contribute to actionable recommendations.
• Knowledge of digital analytics and experimentation tools (Adobe Analytics, Customer Journey Analytics, Adobe Target).
• Experience with reporting and data visualization tools (Power BI or similar).
• Advanced knowledge of Excel and PowerPoint.
• Great organizational, oral and written communication skills.
• Passive about innovation, market trends and future developments.
• Able to work autonomously, take initiative and make things happen with a can-do attitude.
• Strong problem-solving mindset.
• Good team player, willing to collaborate with different stakeholders.
• Very good oral and written English skills.
• Ability to work effectively in an international environment.

Responsibilities

• Understand end-to-end customer journeys and identify improvements across touchpoints in the digital sales funnel.
• Analyse customer, campaign and sales performance data to generate insights and optimization recommendations.
• Leverage SQL and multiple data sources to analyze customer behaviour, conversion drivers and sales performance.
• Translate analytical findings into clear recommendations for stakeholders and support decision-making.
• Ensure accurate data tracking and evolution of the digital data model for sales optimization.
• Develop digital sales reports and dashboards with Adobe Analytics / Customer Journey Analytics.
• Build end-to-end view of the digital sales funnel and propose improvements across the journey.
• Understand customer journeys in different campaigns and commercial communications.
• Lead CRO methodology: hypothesis generation, test plan, setup and insights; monitor Adobe Target results.
• Define new use cases and personalization opportunities across the customer journey.
• Benchmark digital journey entry points, application processes, and leads to sales actions.

Skills

2+ years experience

Customer-focused

Analytical thinking

SQL

Data analysis

Adobe Analytics

Power BI

Excel

PowerPoint

English proficiency

Team player

International environment

Education

Master or Bachelor's degree

Tools

SQL

Adobe Analytics

Adobe Target

Customer Journey Analytics

Power BI

Excel

PowerPoint

Job description

ING España&Portugal seeks a Digital Sales Growth Analyst to drive digital sales objectives by leveraging data, customer insights and experimentation. You will optimize the full journey, from acquisition to conversion, using SQL, Adobe Analytics and CRO methodologies, and translate findings into actionable recommendations for stakeholders.

You will collaborate across teams to evolve the data model, reporting, and dashboards to deliver deeper insights into digital sales performance.