Regional Integrated Marketing Lead, Data Solutions

nVent; Madrid; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

nVent is seeking an Integrated Marketing Manager to lead regional campaigns for Data Solutions in EMEA. You will drive demand generation, develop go-to-market plans, and collaborate with Sales, Product Management, and cross-functional teams to accelerate growth and achieve revenue objectives.

You will translate global priorities into regional initiatives, manage multi-channel programs, and optimize efforts through data-driven insights.

Formación

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B marketing, integrated marketing, product marketing, or related commercial roles.
• Experience developing and executing multi-channel marketing programs.
• Strong understanding of demand generation, campaign management, and lead nurturing strategies.
• Experience working with sales teams, channel partners, and cross-functional stakeholders.
• Strong analytical skills with experience interpreting marketing and business performance data.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in Data Centers, Infrastructure, Industrial Technology, Electrical Solutions, or related B2B markets preferred.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Willingness to travel within EMEA as required.

Responsabilidades

• Develop and execute regional marketing strategies aligned with business objectives and growth priorities.
• Identify market opportunities, customer trends, competitive activity, and growth segments within Data Solutions.
• Translate global priorities into regional go-to-market plans and marketing initiatives.
• Align marketing investments to support revenue growth and pipeline generation.
• Plan and lead integrated marketing campaigns across digital, events, partner, and direct channels.
• Develop annual and quarterly marketing plans aligned with business priorities.
• Coordinate campaign messaging and customer journeys across touchpoints.
• Drive awareness, engagement, lead generation, and customer retention initiatives.
• Manage campaign budgets and optimize investments based on performance.
• Develop and execute partner marketing programs with regional strategic partners.
• Collaborate with regional Sales teams to support strategic account growth and customer acquisition.
• Create sales enablement plans and support deployment of campaign assets and tools.
• Gather market and customer feedback to continuously improve marketing effectiveness.
• Lead regional marketing activities supporting new product introductions and solution launches.
• Collaborate with Product Management to understand customer needs, market requirements, and solution positioning.
• Ensure successful regional adoption of global product launch programs.
• Support development of customer-focused value propositions and messaging frameworks.
• Monitor campaign, pipeline, and engagement performance using marketing analytics tools.
• Analyze results and identify opportunities for continuous improvement.
• Provide regular reporting and strategic recommendations to stakeholders.
• Use data-driven insights to optimize campaign effectiveness and investment decisions.
• Lead and influence cross-functional teams to execute regional growth initiatives.
• Collaborate with Sales, Product Management, Digital Marketing, Marketing Operations, Design, and Content teams.
• Act as the primary marketing focal point for assigned segments within EMEA.
• Ensure alignment between global strategy and regional execution.

Conocimientos

B2B marketing

Integrated marketing

Product marketing

Demand generation

Campaign management

Lead nurturing

Sales collaboration

Analytics

Communication

Stakeholder management

Travel within EMEA

Educación

Bachelor's degree in Marketing/Business/Communications

Descripción del empleo

nVent is seeking an Integrated Marketing Manager to lead regional campaigns for Data Solutions in EMEA. You will drive demand generation, develop go-to-market plans, and collaborate with Sales, Product Management, and cross-functional teams to accelerate growth and achieve revenue objectives.

You will translate global priorities into regional initiatives, manage multi-channel programs, and optimize efforts through data-driven insights.