EMEA Integrated Marketing Leader: Strategy & Campaigns

Zepp Health; España; Presencial; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual performance bonus

Wellbeing time off (one Friday/month)

Career progression across Europe

Employee gifting with smart wearables

Descripción de la vacante

Zepp Health is seeking an Integrated Marketing Lead to translate brand, product and commercial priorities into cohesive marketing plans for the EMEA region. You will own the integrated marketing calendar and guide regional campaigns from brief to post-analysis, ensuring consistency across the consumer journey.

You will lead multi-disciplinary teams spanning Creative, Social Media, PR & Communications, Retail Marketing and Marketing Operations, driving alignment with global and local teams,

Formación

• Significant experience in integrated, regional or brand marketing within a consumer-focused organisation.
• Proven experience leading multidisciplinary marketing teams and complex multi-market campaigns.
• Strong understanding of creative development, social media, PR, retail marketing, marketing operations and go-to-market planning.
• Excellent people leadership, coaching and stakeholder-management skills.
• Strong commercial awareness and understanding of how marketing supports both brand development and revenue growth.
• Excellent project-management skills and the ability to bring clarity and momentum to complex initiatives.
• Confident managing agencies, budgets and senior stakeholders.
• Able to move comfortably between strategic direction, team leadership and campaign execution.

Responsabilidades

• Own and maintain the EMEA integrated marketing calendar and lead planning across regional campaigns and go-to-market strategies.
• Coordinate Creative, Social Media, PR & Communications, Retail Marketing and Marketing Operations to align on priorities, timelines and budgets.
• Lead EMEA go-to-market planning for product launches and commercial moments and connect brand storytelling, product education, reviews, retail, DTC, Amazon, paid media, CRM and PR.
• Build and manage cross-functional teams and partnerships to ensure campaigns are delivered on time and within budget.
• Establish processes for planning, budgeting, approvals, asset management, execution and reporting across global, regional and local teams.

Conocimientos

Integrated marketing

People leadership

Campaign planning

Go-to-market planning

Budget management

Cross-functional collaboration

Stakeholder management

Descripción del empleo

Zepp Health is seeking an Integrated Marketing Lead to translate brand, product and commercial priorities into cohesive marketing plans for the EMEA region. You will own the integrated marketing calendar and guide regional campaigns from brief to post-analysis, ensuring consistency across the consumer journey.

You will lead multi-disciplinary teams spanning Creative, Social Media, PR & Communications, Retail Marketing and Marketing Operations, driving alignment with global and local teams,