Regional Digital Marketing & Communication Manager

Atlas Copco Group Co.,Ltd; Madrid; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Pension plan

Health and life insurance

Exclusive product discounts

Childcare vouchers

Flexible working arrangements

Job summary

Atlas Copco Group Co.,Ltd is seeking a Digital Marketing & Communication Manager to lead the strategic development and execution of digital marketing initiatives for Power Technique South Europe. You will guide a team to deliver impactful campaigns across digital platforms, aligning with corporate objectives and regional priorities.

You will drive data‑informed decisions, craft innovative content strategies, and foster collaboration to elevate brand visibility and business growth.

Qualifications

• Bachelor’s or Master’s degree in marketing, communications, digital media, or related field.
• 5–7 years of digital marketing and communications experience in a multinational or industrial setting.
• Proficiency with Google Analytics, Adobe Creative Suite, CMS platforms, and CRM systems (C4C).

Responsibilities

• Develop and implement annual digital marketing and communication strategies.
• Act as interface between division, sales and marketing/communication teams, providing feedback on product information and market trends.
• Define and monitor KPIs to evaluate campaign effectiveness and propose corrective actions.
• Manage and optimize content across websites, social media, email, and digital advertising platforms.
• Lead CRM campaigns, analyze results, and share insights with stakeholders.
• Lead, coach, train and manage the team to achieve marketing goals.

Skills

Project management

Analytical skills

Interpersonal skills

Multilingual capabilities (ES/EN/IT/PT

Education

Bachelor’s or Master’s degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Adobe Creative Suite

CMS platforms

CRM systems (C4C)

Job description

Your Mission

As the Digital Marketing & Communication Manager, your mission is to lead the strategic development and execution of digital marketing and communication initiatives that elevate brand visibility, drive engagement, and support business growth in Power Technique South Europe. You will guide and empower the team to deliver impactful campaigns across digital platforms, ensuring alignment with corporate objectives and regional priorities.

Through data-driven decision-making, innovative content strategies, and collaborative leadership, you will foster a high-performing team that champions creativity and accountability.

Your day-to-day

• Develop and implement annual digital marketing and communication strategies.
• Implementation of full potential in C4C
• Act as an interface between the division, the sales and marketing/communication teams, providing feedback on product information, changing customer needs and market trends.
• Define and monitor KPIs to evaluate campaign effectiveness and propose corrective actions.
• Manage and optimize content across websites, social media, email, and digital advertising platforms.
• Establishing strong communication with our customers through organizing customer events, e‑mail, product pages, success stories and social media about our new products, their usage and pricing updates
• Establishing synergies between sales and marketing team to enhance and maximize

the return of your marketing and full potential activities

• Maintain and update product databases and digital catalogs.
• Conduct competitive benchmarking and market analysis to inform strategy.
• Align strategic marketing goals of the region with BLMs and his team
• Launch and manage CRM campaigns, analyze results, and share insights with stakeholders
• Lead, coach, train and effectively manage his team to achieve marketing goal

Your Skills And Experience

• Bachelor’s or master’s degree in marketing, Communications, Digital Media, or related field.
• 5–7 years of experience in digital marketing and communications, preferably in a multinational or industrial setting.
• Proficiency in tools such as Google Analytics, Adobe Creative Suite, CMS platforms, and CRM systems as C4C.
• Strong project management, analytical, and interpersonal skills.
• Multilingual capabilities (Spanish, English, Italian, Portuguese) are a plus

We encourage you to apply even if you don't meet every single requirement.

We value diverse experiences and perspectives and are excited to see what you bring to the role.

Your Compensation And Benefits

We offer compensation that reflects the skills, experience, and responsibilities of the role. Pay also depends on the country where the job role is based, as compensation practices vary across our markets. During the recruitment process, we share clear information about the pay and benefits for your location, so you know what to expect before moving forward.

• A workplace culture founded on trust, mutual respect, and collaboration, nurturing your professional development and personal growth.
• Access to personalized learning and career advancement programs designed to support your aspirations and expanding expertise.
• Flexible working arrangements that promote a healthy balance between personal and professional life.
• A robust pension plan to secure your financial future.
• Inclusive health and life insurance coverage extending protection to you and your family.
• Additional employee perks including exclusive product discounts, seasonal bonuses, and holiday gifts that enrich your work experience.
• Supportive services such as childcare vouchers, underscoring our commitment to family‑friendly workplace policies.
• Employment stability through a permanent contract, with opportunities to grow and evolve within the Atlas Copco Group.

Your location

This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on‑site at our Coslada office Madrid, Spain (ES).

Why it is great to work with us

Your career grows through your skills, your curiosity, and the people you work with. You join a global network where we learn from each other and share knowledge openly. We focus on long‑term development and encourage you to explore new ideas that help us move forward. Innovation is part of how we think and act – we test, improve, and use what we learn to create solutions that matter. You can make a meaningful impact by contributing with your insights and taking ownership of your work, supported by flexible ways of working and leaders who empower you.

Application process

About

Our selection process includes interviews and, for some roles, skills assessments that help us gain a deeper understanding of your profile. We look forward to getting to know you, learning about your strengths, and discussing how you can grow with us. If you have questions during the process or need support, please contact us:

Talent Acquisition: Tatiana Castillo, [e-mail]

Uniting curious minds

Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.