PROPOSAL NARRATIVE STRATEGIST

American Express Global Business Travel; Madrid; On-site; EUR 50,000 - 66,000; Full time

Benefits offered by this job

Flexible benefits

Travel perks

Learning & development access

Job summary

American Express Global Business Travel seeks a Proposal Writer to develop client-focused narratives and responses in London. You will craft executive summaries, case studies, and presentation content that clearly communicate our value proposition.

You’ll translate client needs into persuasive messaging, maintain brand voice across materials, and work with Creative, Sales, and Proposal teams to deliver winning submissions.

Qualifications

• 2-3 years' experience in proposal writing or bid management.
• Degree in Communications, Marketing, Journalism or related field.
• Experience in marketing communications or business development helpful.

Responsibilities

• Develop compelling client-focused proposal narratives and bid responses.
• Write proposal content, executive summaries, case studies, and presentations.
• Transform client requirements into clear persuasive messaging.
• Ensure brand voice and narrative consistency across materials.
• Collaborate with Creative, Production, Sales, and Proposal teams.

Skills

Proposal writing

Bid management

Marketing communications

Content creation

Agency experience

Education

Bachelor's degree

Job description

London, United Kingdom

Barcelona, Spain

Madrid, Spain

Full time

J-84661

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

What You'll Do:

• Support the development of compelling, client-focused proposal narratives and bid responses




• Write proposal content, executive summaries, case studies, and presentation materials that effectively communicate our value proposition.




• Help transform client requirements, business challenges, and insights into clear and persuasive messaging.




• Contribute to proposal storytelling, ensuring content is engaging, structured, and strategically aligned.




• Research client industries, brands, competitors, and market trends to strengthen proposal positioning.




• Develop content that highlights our capabilities, expertise, creative thinking, and operational excellence.




• Ensure consistency of brand voice, messaging, and narrative quality across proposals and pitch materials.




• Support the creation and maintenance of proposal content libraries, credentials, templates, and case studies.




• Assist in reviewing RFPs and ensuring proposal content addresses client requirements and evaluation criteria.




• Proofread and refine proposal content to ensure clarity, accuracy, and editorial excellence.




• Collaborate with Creative, Production, Sales, Account Management, and Proposal teams to align messaging across deliverables.




• Support award submissions through content development, case study writing, and project storytelling.




• Participate in proposal reviews and quality assurance activities to enhance submission quality.




• Track and maintain proposal documentation, content assets, and related records.




• Continuously build expertise in proposal writing, strategic communications, and industry best practices

What We're Looking Fo r

• 2- 3 years' experience in proposal writing, bid management support, marketing communications, content creation, agency, consulting, or business development environments.




• Ideal : Bachelor's degree in Communications, Marketing, Journalism, Business Administration, English, Public Relations, or related disciplines.

Location

London, United Kingdom

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.




• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.




• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.




• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.




• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement (https://www.amexglobalbusinesstravel.com/gbt-recruitment-privacy-statement/) .

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;\" please apply anyway. You may be exactly the person we’re looking for!