Product Marketing Specialist

IE; Madrid; Presencial; EUR 42.000 - 62.000; Jornada completa

Descripción de la vacante

IE University’s School of Architecture and Design in Madrid (IE Tower) is seeking a Product Marketing Specialist to develop and execute marketing strategies for architecture and design programs. The role involves creating content across web, email, presentations, brochures, landing pages, video briefs, and social media.

You will collaborate with the School Marketing Manager and other teams to monitor performance, translate data into insights, and optimize campaigns to maximize recruitment

Formación

• Master's degree in Marketing, Communications, Business, Design, Architecture, or related field.
• 2–4 years of experience in product marketing, brand marketing, or a similar role.
• Excellent communication, writing, and storytelling skills.

Responsabilidades

• Develop and execute marketing strategies for the School's portfolio of architecture and design programs.
• Create compelling marketing content across web, email, presentations, brochures, landing pages, video briefs, and social media.
• Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
• Coordinate development of marketing materials to support global recruitment efforts.
• Monitor program performance across the recruitment funnel, reviewing dashboards and KPIs to identify trends and risks.

Conocimientos

Marketing strategy

Content creation

Project management

Bilingual English/Spanish

Educación

Master's degree in Marketing, Communications, Business, Design, Architecture, or related field

Herramientas

CRM platforms

Marketing analytics

Descripción del empleo

Product Marketing Specialist

Join IE University’s School of Architecture and Design in Madrid (IE Tower) to develop and execute marketing strategies for architecture and design programs.

Responsibilities

• Develop and execute marketing strategies for the School's portfolio of architecture and design programs.
• Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.
• Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
• Coordinate the development of commercial materials to support global recruitment efforts.
• In collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks.
• Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams.
• Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program.
• Contribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year.
• Manage multiple marketing projects, ensuring timely delivery and high-quality execution.
• Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives.
• Support the planning and execution of recruitment campaigns, events, webinars, and product launches.

Qualifications

• Master's degree in Marketing, Communications, Business, Design, Architecture, or a related field.
• 2‑4 years of experience in product marketing, brand marketing, or a similar role.
• Excellent communication, writing, and storytelling skills.
• Strong project management, organizational, and analytical skills.
• Proactive and solution‑oriented mindset, with the ability to anticipate challenges, identify opportunities, and drive continuous improvement.
• Strong sense of ownership and accountability, with the ability to independently move projects forward while collaborating effectively with cross‑functional teams.
• Genuine interest in architecture, design, creativity, and higher education.
• Fluent in English and Spanish.

Preferred Skills

• A keen eye for design, visual communication, and brand consistency, with an understanding of design systems.
• Curious, commercially minded, and proactive, always looking for opportunities to improve marketing performance.
• Ability to challenge the status quo, think strategically, and confidently present recommendations supported by data and market insights.
• Familiarity with digital marketing, CRM platforms, marketing analytics, and social media best practices.
• Comfortable working in a fast‑paced, international environment and adapting to changing priorities.

At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.