Product Marketing Specialist

Silicon HR; España; On-site; EUR 35,000 - 55,000; Full time

Job summary

Silicon HR is seeking a creative Product Marketing Specialist to join our Marketing team in the architecture and design education sector. You will help position and promote a portfolio of programs, support student recruitment, and strengthen brand visibility in an international context.

You will develop marketing strategies and content across web, email, brochures, landing pages, video briefs, and social media; define messaging and value propositions, and coordinate global recruitment materials

Qualifications

• Education marketing knowledge preferred.
• Strong communication and content skills.

Responsibilities

• Develop and implement marketing strategies for a portfolio of architecture and design programs.
• Create compelling content across channels (web, email, brochures, landing pages, video briefs, social media).
• Define program messaging and value propositions with consistent branding across touchpoints.
• Coordinate production of global recruitment materials and campaigns.
• Monitor program performance across recruitment funnel and KPIs; provide actionable insights.

Job description

We are seeking a creative, strategic, and detail-oriented Product Marketing Specialist to join a dynamic Marketing team within the architecture and design education sector.

Working closely with the Marketing Manager, the successful candidate will support the positioning, visibility, and commercial success of a portfolio of undergraduate and postgraduate programs. This role combines product marketing, content creation, campaign execution, and performance analysis to drive student recruitment and strengthen brand positioning in an international environment.

Responsibilities

Product Marketing & Content

• Develop and execute marketing strategies for a portfolio of architecture and design programs.
• Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.
• Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
• Coordinate the development of commercial materials to support global recruitment efforts.

Performance Analytics & Strategic Planning

• In collaboration with the Marketing Manager, support the monitoring of program performance across the full recruitment funnel, including Lead Generation, Applications, Admissions, and Enrollments, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks.
• Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams.
• Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program.
• Contribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year.

Collaboration & Project Management

• Manage multiple marketing projects, ensuring timely delivery and high-quality execution.
• Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, and Recruitment teams, as well as external agencies, to deliver integrated marketing initiatives aligned with business objectives.
• Support the planning and execution of recruitment campaigns, events, webinars, and product launches.