Product Marketing for Architecture & Design Programs

IE; Madrid; Presencial; EUR 42.000 - 62.000; Jornada completa

Descripción de la vacante

IE University’s School of Architecture and Design in Madrid (IE Tower) is seeking a Product Marketing Specialist to develop and execute marketing strategies for architecture and design programs. The role involves creating content across web, email, presentations, brochures, landing pages, video briefs, and social media.

You will collaborate with the School Marketing Manager and other teams to monitor performance, translate data into insights, and optimize campaigns to maximize recruitment

Formación

• Master's degree in Marketing, Communications, Business, Design, Architecture, or related field.
• 2–4 years of experience in product marketing, brand marketing, or a similar role.
• Excellent communication, writing, and storytelling skills.

Responsabilidades

• Develop and execute marketing strategies for the School's portfolio of architecture and design programs.
• Create compelling marketing content across web, email, presentations, brochures, landing pages, video briefs, and social media.
• Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
• Coordinate development of marketing materials to support global recruitment efforts.
• Monitor program performance across the recruitment funnel, reviewing dashboards and KPIs to identify trends and risks.

Conocimientos

Marketing strategy

Content creation

Project management

Bilingual English/Spanish

Educación

Master's degree in Marketing, Communications, Business, Design, Architecture, or related field

Herramientas

CRM platforms

Marketing analytics

Descripción del empleo

IE University’s School of Architecture and Design in Madrid (IE Tower) is seeking a Product Marketing Specialist to develop and execute marketing strategies for architecture and design programs. The role involves creating content across web, email, presentations, brochures, landing pages, video briefs, and social media.

You will collaborate with the School Marketing Manager and other teams to monitor performance, translate data into insights, and optimize campaigns to maximize recruitment